|By||http://e27.cohttp://e27.sg/2012/11/30/southeast-asian-marketers-can-now-use-twitters-promoted-products/||| Nov 30, 2012 | Corporations|
Twitter is looking to monetize its growing user base in Southeast Asia by partnering with Komli Media. The exclusive partnership agreement for Southeast Asia will see the digital media technology platform help expand the availability of Twitter’s Promoted Products to marketers in Singapore, Malaysia, Indonesia, Thailand and the Philippines.
Komli will manage all Southeast Asia sales and develop the regional market for Twitter and its Promoted Products through a series of education and training programs for agencies and large advertisers. These Promoted Products includes Promoted Tweets, Promoted Accounts and Promoted Trends which are now available to marketers in the United States, United Kingdom, Japan and Latin America only.
With offices in Southeast Asia, Australia, New Zealand, India, EMEA and North America, Komli Media works closely with some of the top publishers worldwide, including Facebook and Bloomberg. Komli is the exclusive reseller of Facebook’s premium inventory in India, Thailand, Indonesia and the Philippines.
In the press release, Akshay Garg, Komli’s Vice President, International and Managing Director for Southeast Asia said, “We are really excited to partner with Twitter. Together, we will offer marketers new and relevant opportunities to engage audiences in SEA and drive brand value. Social media growth in this region is among the highest in the world, and Twitter is one of the most recognized and utilized platforms in our region.”
Image credits: Building Social Bridges