Price comparison app PricePinz helps you make smarter purchasing decisions

PricePinz, a new mobile app claims to be the fastest and most useful barcode scanner in Singapore. What does it do?

If you are looking for a specific electronic product, you can use the app to scan the barcode of the item, which will give you some prices of the product from the internet and in nearby stores. This will allow you to make smarter purchasing decisions and possibly save some money as well.

Some of its other features include scan and search, reading product reviews, discover special offers and deals, as well as the feature to buy an item directly from the retailer e-commerce website.

We spoke to Kevin Straszburger, co-founder on the newly launched app.

Could you share with us some of the tractions of PricePinz so far?

We’ve 25 different retailers on board with  a total of 65 stores throughout Singapore and more than 4.000 products in total. Moreover we noticed during December 700 “search” (which means 700 times people scan a barcode or type the name of a specific product inside the app’) and 800 tap on deals (on the dealscreen inside the app’).

Are you guys solely focusing on electronics only?

For now yes, but we have plans in mid term to expand to other verticals such as groceries, apparel, and typically anything that has a barcode.

How is PricePinz collecting the reviews and ratings from users? Any plans to leverage on existing reviews and ratings available on the web?

For the moment we focus on collecting store reviews. We find there is a lack in this field in Singapore (for electronic products). Once we’ll expand to other verticals it could be clever indeed to leverage on existing reviews and ratings available, we’ll see.

What worries you most about PricePinz?

Actually we’re confident that everything will go great. Thanks to our smartphones we are at a time where everyone needs a convergent point between off and online world. And we think that shopping experience could be much more improved.

Will it work in Singapore? Possibly, although it may require a lot of work before it gets there. Building a community of PricePinz users as well as curating inventories and new contents are not easy tasks. A similar startup which tries to tackle the same problem is Save22, which rebranded itself from the name LobangClub. While Save22 has been around for more than a year, we have not heard from them for quite some time.

You can download the PricePinz app here and let us know what you think.