|By||http://e27.cohttp://e27.sg/2013/01/15/videoplaza-announces-new-thailand-office-as-commitment-to-southeast-asia-grows/||| Jan 15, 2013 | Mobile|
Videoplaza allows broadcasters, publishers and ad networks to monetize video experiences across personal computers, mobile devices, game consoles IPTV and Smart TVs. The company, founded in Sweden and headquartered in London, set up its Singapore office 18 months ago to test the Asian market. Today, Videoplaza announced that they will begin a new office, their seventh, in Bangkok, Thailand.
A year and a half ago, the company decided to explore the Asian market to see if there were opportunities for their services. They wanted to test and understand market readiness and broadband penetration which will affect the decision to focus on the region. With Nick Chuah heading the initial operations in Asia, Videoplaza managed to secure key clients such as Mthai and Nation in Thailand and VivaNews, Adstars and Sony Entertainment in India.
According to Founder and CEO Sorosh Tavakoli, the decision came down to Jakarta, Kuala Lumpur and Bangkok. Bangkok was the final decision mainly because of the strong reception from Videoplaza’s clients there and the Thai consumers’ media consumption behaviours that presented a strong opportunity for Videoplaza.
The Bangkok office will be headed by Videoplaza’s top sales engineer, Cagri Cayir, relocating from Germany. He was previously with digital advertising solutions provider MediaMind before joining the Swedish company.
With the opening of the second office in Southeast Asia, Sorosh sees this as Videoplaza’s commitment to the region in order to build an increasing local presence. Videoplaza now has seven offices worldwide with over 80 customers in 25 countries.