|By||http://e27.cohttp://e27.co/2013/03/20/mol-global-acquires-indonesias-payment-service-ayopay/||| Mar 20, 2013 | Corporations|
PT. MOL AccessPortal (MOL Indonesia), a subsidiary of MOL Global Pte Ltd, has just announced it’s acquisition of AyoPay, Indonesia’s leading payment service provider specialising in online game credits. The strategic investment will expand MOL’s offerings in Indonesia, allowing partners and customers to achieve the full benefits of both services.
Established in November 2009, AyoPay is a payment service provider specialising in online games credits for the Indonesian market. It is one of the largest distributors for branded online game credits from various game publishers like Gemscool, Lyto, and Megaxus. AyoPay is also a payment option with a wide variety of payment channels like ATMs, cybercafés, online and mobile banking.
MOL Global on the other hand, is a payment service providers for games, content and services in Asia. Based in Malaysia, the company fully owns both the payment service provider, MOL AccessPortal Sdn. Bhd. (MOL) and the social networking pioneer, Friendster Inc. (Friendster). It has more than 600,000 distribution channels spanning across over 80 countries worldwide.
The investment represents another step towards MOL’s goal of creating a premium online payment eco-system in the region. Through the combined assets, it will provide a comprehensive payment solution around the region. It will also generate more monetisation opportunities for its global game publishers and social networks partners.
“With an annual growth forecast of 33 percent for the next five years, the Indonesian online game industry holds immense untapped potential,” said Craig White, President, Global Operations, MOL Global. “MOL understands Indonesia’s games industry. We are dedicated to continue providing innovative ways to connect our global partners with the Indonesian consumers.”
“By bringing AyoPay under the MOL organisation, we are extending our value to the consumers with increased contents and payment options. At the same time, we are also providing a credible, localised platform for global developers to monetise their products in this unique Indonesian market. This acquisition reflects MOL’s continued commitment to invest in key markets across the world, especially Asia,” added Craig.
With this investment, the existing AyoPay staff will join MOL Indonesia and continue to grow the business.
This is MOL AccessPortal’s second major acquisition in the month. Earlier last week, it acquired a majority stake in Turkey’s Game Sultan and PaytoGo and planned to use the opportunity to get into Europe, the Middle East and North Africa.