aCommerce secures US$10.7M in oversubscribed Series A round
How will end-to-end e-commerce service provider aCommerce help online retailers in the region better reach out to their customers?By Elaine Huang 09 Jun, 2014
Thailand-based regional end-to-end e-commerce service provider aCommerce today announced raising US$10.7 million in a Series A round.
According to an official statement, the deal was organised by the firm’s founding investor Ardent Capital. In addition, it was led by Thailand’s Inspire Ventures with participation from NTT Docomo; Sumitomo Corporation Equity Asia Limited; Sinar Mas Indonesia; Asia Pacific Digital; CyberAgent Ventures; JL Capital; and strategic angel investors, as well as key executive staff.
Founded in June 2013, aCommerce provides end-to-end e-commerce solutions to bring brands into online retail, including platform design and development, order fulfilment and warehousing, delivery and logistics, customer service call centres, content production, transactional marketing, and channel management.
Currently, it has offices and distribution centres in four Southeast Asian countries: Indonesia, Thailand, the Philippines and Singapore. Having offices in specific markets allows the firm to be hyperlocal and better help clients reach out to the correct audience with local insights.
“Our new funding will enable us to reinvent the ‘last-mile’ customer experience for receiving a package and choosing their preferred payment option at their door step,” said Paul Srivorakul, Regional CEO, aCommerce.
Furthermore, the capital will also be used to boost its e-commerce logistics infrastructure, expand its delivery fleet, develop its AMP technology platform, expand its channel management and PopShop products, and improve cross-border solutions like customs clearance for global brands entering Southeast Asia.
“With its global experience and local expertise, we are confident in this team’s ability to execute and become the dominant e-commerce solutions provider in the region. E-commerce is growing rapidly, and these guys are well positioned to capitalise on this disruptive global trend,” said Josephine Chan, Vice President, Sumitomo Corporation Equity Asia.
One can be certain about the competitive landscape in Southeast Asia’s e-commerce scene, after Chinese e-commerce giant Alibaba’s US$249 million investment in Singapore Post, the city-state’s national postal service provider.
Adrian Vanzyl, CEO, Ardent Capital, added, “As these investors get more exposure to the significant growth opportunities in Southeast Asia, we expect to see an increasing number of companies receive funding… We are also encouraged by the fact that this round was oversubscribed – an accomplishment that should reassure other startup companies of the interest and capital that is available to them.”
Disclaimer: Ardent Capital is an investor in Optimatic Pte Ltd, the parent company of e27