300 Ideas. 12 Cities. 1 Stage. APPLY your startup for Echelon 2014 TODAY!Organizing an event? Share it with Asia's tech community on e27!Change the world! Over 200 tech industry jobs in Asia and growing
News  17, Sep 2012

Amobee launches Amobee PULSE Create

Amobee PULSE create logo with girl jumpingAmobee launches Amobee PULSE Create, a mobile ad creation platform that allows advertisers and publishers to produce rich media and 3D mobile ad campaigns.

Ever since Amobee snagged the Mobile Marketing & Advertising Agency of the Year Award, they have been showing positive growth in terms of innovation and design especially for mobile ad campaigns. Just recently they launched Amobee PULSE Create, a mobile ad creation platform designed to provide rich media and 3D mobile ad campaigns. Being the first full-scale creative ad platform to be fully integrated into Amobee, it allows publishers to measure the performance of rich media and 3D mobile ad campaigns, all from a single platform.

This platform will be available to all advertisers and agencies and rich media ads generated with PULSE Create will be MRAID compliant. PULSE Create is fully infused with Amobee PULSE for Publishers platform which gives large publishers the upper hand to showcase the added value of their inventory. That is not all.

PULSE for Publishers also offers industry leading Mediation, Real Time Bidding (RTB), Forecasting and 3rd party data for targeting. PULSE Mediation allows publishers to sell their remainder inventory to over 80+ ad networks and PULSE RTB is based on OpenRTB 2.0 specifications. It also provides comprehensive control to manage the visibility of user data on the exchange.

According to Trevor Healy, Amobee’s CEO, “Amobee continues to push the envelope and offers the best-of-breed mobile advertising platform. 3D is a game changer in mobile advertising. 3D ads engage mobile users and deliver results in ways never seen before. By tightly integrating PULSE Create into our PULSE for Publisher platform, we can now demonstrate how much more effective 3D ads are, and deliver unprecedented results.”

 

About Amobee

Pronounced as [a•mo•bee], this company defines a state-of-the-art mobile advertising and offers comprehensive, end-to-end mobile advertising solutions and services worldwide. Headquartered in Redwood City, California, [a•mo•bee] has offices around the world. [a•mo•bee] is also a division of SingTel’s Digital L!fe Group.

Read the full press release below.

Press Release

****

Singapore – September 11, 2012 – Amobee, the company defining mobile advertising, today announces the launch of Amobee PULSE Create, a mobile ad creation platform that enables advertisers and publishers to create innovative rich media and 3D mobile ad campaigns. Amobee PULSE Create is the first full-scale creative ad platform that is fully integrated into Amobee’s industry-leading ad serving platform, PULSE for Publishers, which gives publishers the unique ability to measure the performance of rich media and 3D mobile ad campaigns from a single platform.

Amobee PULSE Create will be made available to all advertisers and agencies, giving them exclusive access to PULSE 3D and PULSE Rich Media technology. Rich media ads generated with PULSE Create will be MRAID compliant. 3D and rich media ads developed with PULSE Create can run on any large network globally, and result in increased time spent in-ad. Since PULSE Create is fully integrated into the Amobee PULSE for Publishers platform, large publishers can now demonstrate the added value of their inventory when advertisers choose to reach consumers with 3D and rich media mobile ad campaigns.

With PULSE Create, Amobee continues to offer the most comprehensive, state-of-the-art ad serving platform for large global publishers. In addition to standard ad serving capabilities, PULSE for Publishers offers industry leading Mediation, Real Time Bidding (RTB), Forecasting and 3rdparty data for targeting. PULSE Mediation provides publishers with the best tools to sell their remnant inventory to over 80+ ad networks with consolidated reporting capabilities. PULSE RTB is based on OpenRTB 2.0 specifications and gives premium publishers the ability to create a private exchange to sell to demand side platforms of their choice. Additionally, PULSE RTB gives publishers comprehensive controls to manage the visibility of user data on the exchange.

“Amobee continues to push the envelope and offers the best-of-breed mobile advertising platform,” said Trevor Healy, Amobee CEO. “3D is a game changer in mobile advertising. 3D ads engage mobile users and deliver results in ways never seen before. By tightly integrating PULSE Create into our PULSE for Publisher platform, we can now demonstrate how much more effective 3D ads are, and deliver unprecedented results.”

 

About Amobee

[a•mo•bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, [a•mo•bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee] is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. [a•mo•bee] was declared the winner of the “Mobile Marketing & Advertising Agency of the Year” award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.

****

Featured Image Credits :

Winnie Nelson

Winnie Nelson

Winnie is currently a TESL undergraduate from the University of Malaya. She used to write English articles for a number of Malaysian newspapers and has won several awards for her writing. Passionate in languages, she speaks several Chinese dialects, as well as English and Bahasa Malaysia. Currently a distinction class student, she aspires to undergo a fast-track program and receive her PhD by the age of 27. A black belt holder in TaeKwonDo and a fan of good bubble milk tea.

Work for a Startup

iOS developer
A_shakehand
Mobile Marketing Manager
Duriana
Software developer for wealth management startup
Mesitis
Mobile Adv Platform Co-Founder
A_shakehand
Software Engineer
Ninja Van

Warning: Unknown: write failed: Disk quota exceeded (122) in Unknown on line 0

Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct (/home/wp/public_html/wp-content/plugins/form-maker/session) in Unknown on line 0