According to the company’s job listing, Twitter is looking to appoint its first full time employee to manage its media partnerships as well as boosting its presence in mainland China, Taiwan and Hong Kong. The news dawns in after the company publicly tweeted its preparation for its initial public offering.
The job description reads: The Greater China Partnership Manager will manage, track, and expand Twitter’s numerous creative relationships with high-profile performers, their representatives, and media companies throughout Greater China. The Head of Media Partnerships will work with actors, athletes and other high-profile users and ensuring that they are using Twitter.
The new hire will most probably be focusing on Hong Kong and Taiwan, and “this position” as per the company’s job listing, “could be based in Tokyo, Seoul, Singapore, or San Francisco.”
Twitter has been blocked in China since 2009, as part of the government attempts to control political dissent online. Because of the ban, the microblogging vertical in China has long been dominated by Sina owned Weibo, which has a reported 503 million registered users as of December 2012.
As a quick comparison, Twitter recently wrote that it has over 200 million users.
While Twitter might show its first sign of aggression towards the Hong Kong and Taiwan market, Sina Weibo has long been investing in the market. In its corporate deck, Weibo shared that it has over 2.5 million registered Hong Kong accounts, with over 850,000 unique visitors per month.
Of course, other than Sina Weibo, Twitter has to also compete head in head with the new guy in the block: WeChat. While Weibo registered more than 49.8 million daily active users between December and March this year, by August, WeChat boasted over 235 million monthly active users.