Is Brazil a hotbed for free-to-play gaming?
It seems likely as the country’s market worth is US$470M and the player base count has jumped up 20 per cent since last yearBy Jonathan Toyad 23 Apr, 2014
You think getting a next-gen console in Asia is expensive? Try buying it at Brazil where it’s over US$1,800. Because of this and other traditional consoles costing that high due to a multitude of the country’s taxes, gamers find that the free-to-play model for games suit them.
According to a recent Interpret report (via Games Industry) for 2013, 17.2 million Brazilian gamers out of 51.5 million between the age of 13 and 65 prefer F2P PC games. The player base for the country jumped up 20 per cent in that same year. The market is worth US$470 million, with the majority of the amount coming from in-game purchases. This is because of the rising number of PC owners and broadband usage, as well a growing household income and credit options in the country.
Interpret Research Manager Jason Coston said that the F2P model for PC games is perfect for developers and publishers to gain a great amount of revenue from. “The free-to-play business model aligns uniquely with the needs and resources of Brazilian gamers. Our data shows that in Brazil, at least, the F2P PC market continues to offer great opportunities,” he said. Having said that, the firm said that barriers such as localisation costs and high level of competition are preventing some developers to jump in the region quickly.
Guess Brazil isn’t just the de facto place for soccer worship. Game developers like Digital Extremes (Warframe) and Edge of Reality (Loadout) may want to start focusing their efforts a bit more towards the fertile region if they want to make the most of their model.