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Investment  3, Jan 2014

Breaker raises US$2M to launch new mobile video network for Japan

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Breaker will focus on entertainment, music and fashion content. It received funding from Dream Incubator, Siemer Ventures and other investors

Japan-based producer and distributor of mobile video entertainment Breaker has secured US$2M in seed funding to launch its services in the Northeast Asian country.

The seed round was led by Tokyo-based strategic consulting and business development firm Dream Incubator, and was joined by Siemer Ventures and other investors.

According to an official release, Breaker, which is managed by parent company digital media venture studio Designed for Revolution (DFR Asia), will focus on creating and distributing content related to entertainment, music and fashion.

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The statement further stated that Breaker sees a huge opportunity, particularly in Japan. It added that Japan has, on a per capita basis, the largest mobile content market in the world, but seems to have lost the crown when it comes to streaming videos.

YouTube, for instance, has not been as prevalent as elsewhere in the world, and Hulu and Amazon Instant Video have only recently launched,” it added.

Interestingly, Breaker’s Co-founder and Chief Innovator, Ken Sekine, is said to be an iconic Japanese YouTube comedian since 2005. Through his alias ‘Megwin’, his YouTube channel ‘MegwinTV YouTube’ claims over 235 million views.

The other Co-founder and CEO, Alan Swarts is also a expert in the content industry. With 17 years of experience working in Viacom and MTV in Japan, he noted that there is a shift in video consumption habits in Asia. Swarts said that Breaker’s goal will be to deliver a new category for mobile users with its expertise in both, established and emerging media.

Takayoshi Yamakawa, President, Dream Incubator praised the talented team for its “great vision” and said that Breaker is “poised to emerge as a pre-eminent network for mobile video entertainment in Japan”.

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Elaine Huang

Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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