Japan-based producer and distributor of mobile video entertainment Breaker has secured US$2M in seed funding to launch its services in the Northeast Asian country.
According to an official release, Breaker, which is managed by parent company digital media venture studio Designed for Revolution (DFR Asia), will focus on creating and distributing content related to entertainment, music and fashion.
The statement further stated that Breaker sees a huge opportunity, particularly in Japan. It added that Japan has, on a per capita basis, the largest mobile content market in the world, but seems to have lost the crown when it comes to streaming videos.
Interestingly, Breaker’s Co-founder and Chief Innovator, Ken Sekine, is said to be an iconic Japanese YouTube comedian since 2005. Through his alias ‘Megwin’, his YouTube channel ‘MegwinTV YouTube’ claims over 235 million views.
The other Co-founder and CEO, Alan Swarts is also a expert in the content industry. With 17 years of experience working in Viacom and MTV in Japan, he noted that there is a shift in video consumption habits in Asia. Swarts said that Breaker’s goal will be to deliver a new category for mobile users with its expertise in both, established and emerging media.
Takayoshi Yamakawa, President, Dream Incubator praised the talented team for its “great vision” and said that Breaker is “poised to emerge as a pre-eminent network for mobile video entertainment in Japan”.