Cinemacraft has just raised a US$1.5 million strategic funding round from investors NTT DoCoMo, Turner Broadcasting’s Media Camp and existing investor 500 Startups. The new funding round brings the total investment into Cinemacraft to a tune of US$2.4 million, having previously raised US$900,000 from Singapore-based Jungle Ventures as well as 500 Startups.
If you are wondering what Cinemacraft does, its main product Videogram is a social platform for video discovery and engagement. Videogram aims to make your mundane and boring-looking video thumbnails come to life.
The core problem Cinemacraft is trying to solve with Videogram is that most video thumbnails do not provide context, and therefore do not grab the attention of potential viewers. This leads to the videos failing to engage from within social networks and landing pages. To address this, Videogram produces an interactive pictorial summary of video automatically. By making video thumbnails come to life, the app provides hooks to enhanced social features.
What is the value-add for clients? There are now more opportunities for monetization and marketing on social media platforms. There will also be a backend analytics dashboard for publishers to help them see what is happening to their content.
Some of Cinemacraft’s current clients includes Fox Pictures, Sony Pictures, Capitol Records and other music labels. Cinemacraft says it will use its latest round of funding to scale globally, improve its platform and expand its core team.
Perhaps one thing that’s worth mentioning from a venture capital fund perspective: Jungle Ventures seems to be killing it recently: One of its portfolio company travelmob recently got acquired, docdoc merged with its main competitor to seal its position as the market leader, and now Cinemacraft receives a follow up funding, showing signs of investors confidence as well as an increase in company’s valuation.