The OMG Sale is while restricted to Citi card holders, India does need more intitiatives ;like these to give boost to the e-commerce industry. The initiative is widely promoted on social media owing to Citibank’s popularity on Facebook, where it had 555,794 followers (in terms of Likes) at the time of publishing the story.
According to SapientNitro India, the digital marketing agency that handled Citibank India’ online campaign for OMG Sale, Citibank card spends grew eight times over average daily spends at the partnering websites during the sale last year.
India also saw the launch of Great Online Shopping Festival by Google last year on 12.12.12.
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