Experience the pulse of Asia's innovation and connect with Asia's technology industry!Love our content? We love you too!Organizing an event? Share it with Asia's tech community on e27!Change the world! Over 200 tech industry jobs in Asia and growing
Business  4, Dec 2013

Citibank India preempts Google’s great online shopping festival


Citibank India, along with more than 20 partners, is back with its OMG Sale – like last year – keeping it ahead of Google’s Great Online Shopping Festival

After China’s National E-Commerce Day, last month, here comes India’s turn. If Google India is celebrating the Great Online Shopping Festival on December 11, 12 and 13, Citibank India has like last year, tried to preempt Google’s initiative with its own OMG Sale, holding its version on December 4 and 5.

The bank this year has extended the sale to 48 hours, instead of the 24-hour sale last year; and also has participating merchants number going up from 16 last year to more than 20 this year.

Read Also: Were Singaporeans naughty or nice during the last Christmas shopping?

The OMG Sale is while restricted to Citi card holders, India does need more intitiatives ;like these to give boost to the e-commerce industry. The initiative is widely promoted on social media owing to Citibank’s popularity on Facebook, where it had 555,794 followers (in terms of Likes) at the time of publishing the story.

According to SapientNitro India, the digital marketing agency that handled Citibank India’ online campaign for OMG Sale, Citibank card spends grew eight times over average daily spends at the partnering websites during the sale last year.

India also saw the launch of Great Online Shopping Festival by Google last year on 12.12.12.

Saloni Surti

Saloni Surti

A writer by heart, Saloni loves pouring words about anything and everything under this sky. Short stories and philosophy writing come to her naturally.

Work for a Startup

Marketing & Business Development Internship
All Categories Jobs in Pakistan
Marketing & Business Development Internship
Management Associate
TIEN Academy
Financial Operations Associate
Saena Partners