During the inaugural Marketing Excellence Awards Singapore 2012 on the 29th of November, fashion social network, Clozette walked away with two awards in Excellence in Digital Marketing. Organized by Marketing Magazine, the awards focuses on awarding innovative and effective strategies and programs across all marketing disciplines.
Bringing in the Gold for Clozette was its Inter-Campus King & Queen 2012 pageant, which enjoyed tremendous success in engaging the local tertiary student population. The pageant which ran for about 5 weeks, saw 48 finalists being evaluated based on their style and personality through their curation and share of fashion and beauty inspiration. Online voters were able to browse through the finalists’ collection, vote for them and even buy the items that they like.
The Silver was awarded to the Clarks’ Spring Summer 2012 campaign which was hosted on Clozette. The campaign included a styling competition, which featured footwear images from Clarks, where users could engage in fun activities to interact with the products digitally. Users could also showcase their personal styles through their self-made collages.
Despite the double win, CEO of Clozette, Roger Yuen mentions that they will continue to work hard on “pushing out more exciting products and improve the site to bring greater value to their members and advertisers.”