Clozette wins Gold and Silver for their excellence in Digital Marketing


Clozette Team On StageDuring the inaugural Marketing Excellence Awards Singapore 2012 on the 29th of November, fashion social network, Clozette walked away with two awards in Excellence in Digital Marketing. Organized by Marketing Magazine, the awards focuses on awarding innovative and effective strategies and programs across all marketing disciplines.

Bringing in the Gold for Clozette was its Inter-Campus King & Queen 2012 pageant, which enjoyed tremendous success in engaging the local tertiary student population. The pageant which ran for about 5 weeks, saw 48 finalists being evaluated based on their style and personality through their curation and share of fashion and beauty inspiration. Online voters were able to browse through the finalists’ collection, vote for them and even buy the items that they like.

The Silver was awarded to the Clarks’ Spring Summer 2012 campaign which was hosted on Clozette. The campaign included a styling competition, which featured footwear images from Clarks, where users could engage in fun activities to interact with the products digitally. Users could also showcase their personal styles through their self-made collages.

Despite the double win, CEO of Clozette, Roger Yuen mentions that they will continue to work hard on “pushing out more exciting products and improve the site to bring greater value to their members and advertisers.”

With many awards, fundings and strategic partnerships, 2012 has truly been a tremendous year for Clozette.

Elizabeth Tan

A graduate from NUS and an alumnus of NUS Overseas College India, Elizabeth has written for several online publications ranging from community, to fitness and now, e27. Ever since her stint in India, she found herself increasingly interested in startups and wanting to immerse herself further into its ecosystem. She used to own her own blogshop and now co-runs a tech company. Elizabeth is also a certified yoga instructor, specializing in Ashtanga yoga and loves all things Thai. Sometimes, she even wishes she were Thai.

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