After launching its first international version for China in December 2012, photo-discovery mobile app Cooliris is partnering with Yandex to expand its reach in Russia.
Cooliris was among the developers of the stock Android photo gallery application, but the company did not stop developing for mobile platforms there. Cooliris expanded into photo-discovery, and launched apps for Android and iOS to help users find and share photos, and secured a strategic investment from Japan’s NTT DoCoMo to increase its reach. Today, Cooliris has announced a new partnership with Russian search giant Yandex as its local photo-sharing partner.
Through the partnership, Cooliris will be able to offer its immersive photo experience to the country’s most popular search engine (with a 60% market share). Cooliris has integrated the Yandex.Fotki — translates to “Yandex.Photos” — in its international version for Russia.
According to Cooliris, offering localized versions in partnership with key companies in different countries has been helpful in expanding its reach. To illustrate, the launch of the Chinese version in December, in partnership with Renren, has bumped China up to the #2 country in terms of downloads, up from #15. The Chinese version also led to 60 times the number of sessions and 30 times the number of installs. In the past couple of months, Cooliris saw 350 million photo views and 2.5 million app installs.
“With our localized China launch just one month ago, we saw a 30x increase in downloads in China. We look forward to seeing the same success and engagement in Russia with the launch of Yandex.Fotki integration,” says Cooliris CEO Soujanya Bhumkar. Given this trend, the company considers “working with regional leaders” as a major part of its growth strategy. Since its launch, Cooliris has reached the top download under the Apple iTunes App Store’s Lifestyle category in 75 countries.