Cooliris, a Silicon Valley photo-sharing startup, today announced its new partnership with Chinese search engine Baidu and release of its app for Baidu’s personal cloud storage service, Baidu MyCloud.
According to the press release, Cooliris is the first international developer to make use of the complete suite of APIs provided by Baidu MyCloud. Hou Zhenyu, the chief architect of Baidu Cloud said that working with a Valley company like Cooliris will help them reach out to customers beyond China.
Cooliris’ emphasis on accelerating the Chinese market is not uncalled for or unpredicted. Two weeks back, CEO Soujanya Bhumkar told e27 that China is actually their fastest growing market, as opposed to their strongest market, Japan. He also shared that he was particularly impressed with Asian companies and the velocity that they were going at. This partnership comes after successful campaigns with Tencent’s Weibo, a Chinese microblogging site and Renren, another Chinese social network.
With the new integration with Baidu MyCloud, Chinese users can now connect photos from their devices, social networks and cloud storage services in an one-stop solution. Localized in simplified and traditional Chinese, the Cooliris app has been said by its CEO to be a good mix of curation, collaboration and conversation.
“Our partnerships in China have given our users greater access to amazing, localized content and have given us a 50x increase in mobile user acquisition in China,” said Soujanya. “With the breadth of photo services now available in the app to international users, combined with our flexible groups feature for private sharing, we’re building the world’s most complete media hub.”
The new version of Cooliris is available for free for the iPad and iPhone in the iTunes App Store. Cooliris will be adding support for Android users in the upcoming months.