Together with the launch of its ad-supported music service, Deezer also announced the introduction of a suite of tools that will allow music artists to connect better with their fans. Deezer4Artists, or D4A, is Deezer’s approach to create a holistic program that aims to reinvent the artist-fan connection by allowing more personal interactions on the Deezer platform.
With seven main features, D4A provides artists and their labels the tools to better understand their fans and the ability to run their own creative space on Deezer. These features allow fans to follow their favorite artists and enjoy access to exclusive content created by the artist on Deezer.
Deezer is not stopping there. Other features planned for next year includes:
CEO of Deezer, Axel Dauchez, commented in the press release, “The long term value of music relies on rebuilding the quality of the relationship between the artists and their fans. We are thrilled to be using technological innovation to forge a deeper link between the two.”
Image Credits: The Atlantic