‘Every day, the roti man brings Malaysians together with roti (bread) and kaya’, reads the official Challenge for Change website, an initiative by Malaysian telco DiGi to bring citizens together – one app at a time.
DiGi is inviting Malaysians above the age of 12, with a burning app concept, to submit ideas through its website by January 18, 2014. There are four categories to choose from, namely, ‘Discovering Culture’, ‘Learning and Entertainment’, ‘Health and Wellness’ and ‘Connected Citizens’. Participants will have to submit their app idea, the problem it seeks to solve and its name. After which, the submissions will be open to public voting.
Christine Thrane, DiGi’s Chief Strategy and Corporate Affairs officer said, “Mobile internet and mobile apps remain a relevant and effective platform to inspire and bring about change, especially in the way we experience the internet.”
There will be four ideation and four app developer winners. For a shot at bagging the ‘best app developers’ award, participants will have to complete their apps by April 15, 2014.
Participants stand a chance to win MYR 5,000 (US$1,525), a smartphone, as well as the telco’s data plan for ideation, along with MYR 25,000 (US$7618) for the best app development.
Thrane added, “Mobile apps remain the central premise of the Challenge, built on the theme of ‘Bringing Malaysians Together, One App At A Time’. To take it further this year, we have strengthened the Challenge by putting added emphasis on generating ideas and apps that are of greater quality, depth, and relevance through new categories, focused development sessions, partnerships, and incentives for our local developers.”
The top 50 participants, shortlisted by public voting, will be asked to submit a 45-second video pitch for a space to attend #IdeaJam, a two-day idea hackathon. Twenty will be chosen to attend the hackathon in January, and meet industry experts who will be able to help refine the ideas.
Held for the fifth time now, past winning apps include Redy, which is an app for blood donors to obtain live updates on donation drives, and Pillow, which reminds user to take their vitamins.