Do-it-Yourself (DIY), website builder, Strikingly, is looking to increase its focus on Southeast Asia, and has appointed Angela Ognev as the new Chief Happiness Officer, who will be based in Singapore.
Ognev would be responsible for community building in the region and help Singapore and Southeast Asia based users overcome technical difficulties while using Strikingly.
According to Strikingly, its largest userbase is in the US, followed by Japan, Singapore and Southeast Asia, and hence it was important for the company to have a team member here. In spite of having a huge userbase in Japan, Strikingly chose Singapore for its regional base, due to huge loacalization costs in Japan.
According to David Chen, CEO and Co-founder of Strikingly – it’s just a one-page website and that’s its USP – the website builder is largely used by entrepreneurs to showcase their latest projects, followed by students and freelancers. Interestingly, there are also a few amusing use cases, especially this public love letter from Miller Kenn to his girlfriend.
Strikingly claims to be the first Chinese company to be accepted into the prestigious Y Combinator programme. Following its graduation from the incubator programme, the company raised US$1.5 million in venture funding from investors such as SV Angel, Index Ventures, FundersClub, as well as a few other angel investors such as YC’s partner and Wufoo’s Co-founder Kevin Hale.
Officially launched back in August 2012, Strikingly has both free and premium plans. A user can build up his/her page in just about 10 minutes without any knowledge of web development. A premium user (at US$8 or US$16), meanwhile, can have a custom domain, unlimited bandwidth, custom HTML and CSS and as well as an app store where one can have access to add-ons such as Maps, Wufoo, Facebook comments, besides other features. The free plan is limited to one site on the Strikingly domain and 5GB monthly bandwidth.
The company is having an official Singapore launch party tomorrow at GEM Bar.