Going beyond doctor scheduling and appointments, DocDoc is now getting into the content distribution business, partnering with Chatter Buzz Media to push health-related content to a global audience.
Singapore-based startup DocDoc is going beyond its forte of offering web- and mobile-enabled discovery and appointment scheduling for doctors. DocDoc has partnered with U.S.-based marketing firm Chatter Buzz Media for the distribution of multimedia material to a global audience through DocDoc’s new Content Marketing Network.
The new feature will roll out in the second quarter of 2013, and will feature both a “pull” and a “push” mechanism. As such, medical professionals can benefit from the network as both a knowledge base and as a platform for engaging both a local and global audience.
DocDoc’s Content Marketing Network will offer a rich library of marketing resources for dentists and doctors, which includes whitepapers, how-to guides, sponsorship opportunities, events performance analytics and connections to vendor-partners. The network also offers connections with service providers, such as those that offer writing, photography and video production services.
The Content Marketing Network also enables dentists and doctors to publish their multimedia content on their DocDoc pages, which will be seen by the thousands of DocDoc users accessing the service every day. The platform can be used to publish blog posts, videos and images. Medical professionals can also participate in the startup’s social media outreach or sponsorship programs.
DocDoc chairman and co-founder Cole Sirucek lauded Chatter Buzz Media’s previous track record with medical professionals, and said they chose the media firm because t was “committed to strengthening DocDoc’s medical portal by helping us ramp up production of quality healthcare content; and more than any other firm we reviewed, Chatter Buzz was aligned with our vision.”
Chatter Buzz Media co-founder Ashley Cisneros-Mejia, meanwhile, said DocDoc was a logical partner because of its “strong Pan-Asian market presence, their vast network of leading medical specialists, and the quality of their management team, investors and advisors.”
According to DocDoc, it already has more than 29,000 doctor profiles listed on its platform, which includes 1,300 key opinion-leading physicians who provide real-time appointment availability. DocDoc’s investors include business leaders and doctors, as well as VCs from both Asia and Silicon Valley, including Mr. Koh Boon Hwee, 500 Startups and Jungle Ventures.