E-commerce platform Bigcommerce partners Iksula to enter India
The e-commerce solutions provider has partnered with Indian e-tail and marketing organisation, Iksula to resell its product and services in IndiaBy Saloni Surti 17 Feb, 2014
Texas based e-commerce software and online shopping cart solutions provider, Bigcommerce has partnered with Indian e-tail and marketing organisation, Iksula, to sell its SaaS offerings in India. Bigcommerce offers businesses an opportunity to set up their online stores.
Commenting on the development, Eddie Machaalani, Co-Founder and CEO, Bigcommerce said, “The e-commerce market in India has grown by 34 per cent in the last seven years. It was about US$600 million in 2011-12, is expected to touch US$9 billion by 2016, and US$70 billion by 2020.”
Also, analysts suggest that the Indian e-commerce market is expected to grow at a CAGR of over 57 per cent between 2012 and 2016, the fastest within the Asia-Pacific region. Bigcommerce’s offerings will be available from INR 1,600 (US$25.23) per month.
Bigcommerce was established in 2009 and is present in over 65 countries. The website gives SMBs an opportunity to create online stores within minutes. Bigcommerce raised US$40M Series C from AOL co-founder Steve Case in July 2013.
“Online shopping has been booming at the big end of town in India. But it’s the small businesses that head online that will fuel the next phase of rapid growth,” said Samarjeet Singh, President, Iksula, which will resell Bigcommerce products in the South Asian country. “Indian small businesses have been crying out for a powerful, affordable, and easy to use e-commerce platform that can support their online store as they grow and Bigcommerce provides this.”
Iksula offers complete solutions for Internet and direct commerce companies globally. The company also offers strategic outsourcing solutions for the Direct to Consumer Industry.
Most SMBs in India usually fail to create online presence due to limited budget and hassles of creating and maintaining their own websites. With growing number of SMBs in the country, Bigcommerce has a lot of opportunities.
Featured and Lead Image Courtesy: Bigcommerce