E3 2014: A lot more people, a lot less exhibitors
The attendance count for one of the world’s biggest gaming expos went up to 48,900 people while exhibitor count went down to 200By Jonathan Toyad 13 Jun, 2014
You’ve no doubt seen our E3 coverage amidst all the Echelon 2014 action this week. One of the world’s biggest game trade shows is getting bigger in some areas, while lacking in some. The organisers, the Entertainment Software Association, announced that this week’s three-day trade show garnered 48,900 attendees, which included video game industry professionals, journalists, investor analysts and retailers. This was a slight increase from 2013’s show which had 48,200 people coming down for some video games.
As for the exhibitor count, it went down from 230 last year to 200; a 10 per cent drop, if you will. Of course, the city of Los Angeles prospered from such an event: it generated about US$40 million in revenue and secured more than 28,000 total hotel room nights. In terms of online activity, there were more than two million posts about the event on Facebook, Twitter and Instagram combined.
ESA President and CEO Michael D Gallagher said that the industry’s explosive growth and innovation were the obvious highlights, particularly with games like Assassin’s Creed Unity and Sunset Overdrive, along with tech like Sony’s Project Morpheus. “Video games are the most innovative and engaging force driving our culture and entertainment experiences the world over. Congratulations to our incredibly creative members, partners, exhibitors, and the hundreds of millions of gamers, who engaged with the show online and through social media.”
The next show in 2015 will take place on June 16 to June 18 at the Los Angeles Convention Centre. Here’s to all the writers, business guys and game devs for attending and putting on a lovely exhibition (at least from the pictures we’ve seen). Again, check out our coverage here.