Easy Taxi taking a ride on WeChat; pilot project launches in Singapore
Easy Taxi has partnered with WeChat to allow the latter’s 396 million users to make taxi bookings from within the app. The partnership kicks off from Singapore as a pilotBy Shiwen Yap 16 Jul, 2014
WeChat users in Singapore can now make Easy Taxi bookings from within the app itself. The partnership will be extended to other countries where both WeChat and Easy Taxi are available, following the pilot programme in Singapore.
The strategic alliance, according to an official communique, will position both brands as the top-of mind app for social interaction, be it virtual or physical. The move allows Easy Taxi easy access to a total of 396 million users of Weixin and WeChat (data as of Q1 2014), worldwide. While country based breakdown of numbers wasn’t made available to e27, officials noted that WeChat in Singapore has achieved tremendous growth in terms of its userbase over the past year, achieving 503 per cent growth over the period of Q1 2013 to Q1 2014.
“More than just expanding our network, our focus is on delivering an integrated and engaging user experience that showcases both apps as social networking tools,” Jianggan Li, Co-Founder and Managing Director, Easy Taxi Singapore, told e27.
“In the age of mobile internet, much of our social interactions are conducted via our smartphones. Integrating Easy Taxi into WeChat is a logical decision, as it gives consumers an integrated experience both online and offline,” he added.
The feature while will be automatically available to new WeChat users, existing users, will need to follow Easy Taxi’s official WeChat account (WeChat ID: EasyTaxiSGP) to be able to use the taxi booking function.
The taxi booking app also promises to integrate its cashless payment feature on the WeChat platform. It also claims to be working with companies such as FoodPanda to enable a full suite of lifestyle services through WeChat.
As a promotion, Easy Taxi is offering SG$5 off on taxi fares for bookings made through WeChat, till the end of this month. As an added incentive, taxi drivers will also get an additional $1 per successful booking made through the messaging app.