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Business  26, May 2014

Echelon 2014: 5 startups from Kazakhstan join Asia’s mega tech event

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The startups - Mobiliuz, Phonebooth, Being Beethoven, Nerby, Piroq - will be coming to Echelon 2014 aided by Sovereign Wealth Fund Samruk-Kazyna

Kazakhstan is going to bring five technology-enabled startups to Echelon 2014 with the support of Sovereign Wealth Fund Samruk-Kazyna, which was founded in 2008 and owns assets worth US$78 billion.

This is the first time Kazakh startups are entering the Southeast Asian market. This being the result of President Nursultan Nazarbayev’s initiative of modernisation and diversification of the Kazakh economy, which are also the key areas that Samruk-Kazyna is focusing on.

The startups will be attending Echelon, to be held on June 10 and 11, 2014 in Singapore, so as to learn about the startup ecosystem in the region and be an audience to exciting pitches from innovative startups that will be showcasing their ideas.

Get to know the startups
The first startup Mobiliuz is a platform that gives cars access to the internet. It reads data from the vehicle’s computer and provides detailed information about the state of the automobile, from the owner’s driving style to video streaming. With a Wi-Fi in your car, you can use this platform without hardware solutions. The target market includes companies with a fleet of cars, for example, logistics services or taxi services. This platform will see and read the car’s location, technical conditions of the vehicle, driving style — all for the effective use of corporate vehicles.

The second startup deals with telecommunications; Phonebooth is a free application for calls to call centres of different companies. The application consists of a visual directory, without having to manually set it. The visually appealing platform allows users to call free of charge and has a function of IP telephony similar to Viber or Skype, requiring only an internet connection. Individuals would also find a use for this application, as it makes it more convenient for them to contact merchants and services.

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Being Beethoven is a mobile app that lets you adopt daily habits and rituals from the most effective and creative people in the world. This includes Benjamin Franklin, Ludwig van Beethoven, Bruce Lee and Haruki Murakami. The user selects from a list of suitable habits of the most successful people in the world. If the user is a writer, he/she will be interested in how famous individuals like Haruki Murakami allocate their time daily. For efficiency, the user can simultaneously support a maximum of seven habits and rituals.

Next, Nerby connects the business, which can include retail, F&B, finance and cinemas, with consumers directly through a single mobile application. The initial startup cost is inexpensive for the merchant requiring only a simple gadget to be installed, Nerby also provides a user-friendly web admin platform for the companies. The simple gadget or “spot” is able to create smart Wi-Fi network that can spot store’s content and broadcast it to the user. The recommendations are location sensitive for the user.

Lastly, Piroq (Ping Road Quality) aims to solve the problem of motor vehicle collisions in developing countries. According to the startup, the main reason for this situation is the poor quality of the road surface and the bad weather. The team has built a system and prototype that can automatically detect poor road condition and inform other drivers, public services and interested private companies. Their approach is to develop and build the device with sensors, and implement algorithms for raw data processing. Efficient mathematical tools are used to accurately identify potholes and other relevant information in real-time.

Echelon 2014 is a two-day Startup, Technology and Business event where Asia’s most innovative startups, early-stage investors, tech industry leaders and tech media gather to celebrate and build Asia’s growing tech industry, as well as make valuable relationships. 

Enjoy 10 per cent off your Echelon 2014 tickets just because you read this article! Use the code “e27Friend.

Theon Leong

Theon Leong

Theon is a skeptic who believes in possibilities after learning that three thirds of a pie does not add up to one and that cats can be dead and alive at the same time. He writes about business and technology, and is particularly interested in deconstructing complex ideas into bite-sized chunks. His favorite novel is The Little Prince, and spends his free time on chess and video games.

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