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Echelon 2014:10 startup Launchpadders will wow you with their pitches

After three months of Echelon Satellites, we’ve chosen 10 promising startups to pitch at the main Echelon event this June. Find out who they are

By Terence Ng

launchpadders

Echelon 2014 is just two weeks away! Are you excited to meet Asia’s most promising startups and find out what they do?

After three months of Echelon Satellite events and grueling pitching sessions, we, at e27, are pleased to announce the 10 startups that will be pitching at the Launchpad event. These startups have been selected based on the strength of their teams and pitching performance, as well as their business and growth plans.

Without further ado, let’s introduce the 10 Launchpadders!

Tootpay – Malaysia-based Tootpay is a mobile financial solution that aims to remove barriers to mobile banking and payment. To do this, Tootpay offers mobile-enabled banking and wallet systems, allowing financial institutions and e-commerce firms reach out to mobile users and offer value-added payment services.

Ambi Climate – Based in Hong Kong, Ambi Labs developed Ambi Climate, a learning climate control system that helps users such as new parents, caregivers of the elderly, and the eco-conscious to control their air-conditioners and create a consistent thermal environment, while reducing unnecessary energy consumption. It won both, People’s Choice award and was crowned the Winner at the Hong Kong Satellite.

Taamkru – This Thai startup is not only the winner of the Thailand Satellite, but probably a winner to many competitive parents looking to help their preschool children get a head-start with an educational app. According to the CEO of Taamkru, Wicharn Manawanitjarern, the team will be releasing a new version of the app really soon!

iChef – This Taiwan-based startup aims to revolutionise restaurant point-of-sales (POS) systems, by making it easier and more convenient to enter and manage orders. Does your favourite restaurant keep getting your orders mixed up? Tell them to check out the iPad-based iChef!

Candy – Incorporated in Singapore but based in the Philippines, Candy is the product of YOYO Holdings, which was started by two Japanese Co-founders. Showcased during the Philippines Satellite, Candy looks to reward users with internet data packets whenever they check out advertisements on their phones.

Qsearch – Based in Taiwan, QSearch managed to wow the judges at Echelon Taiwan Satellite, getting crowned as Winner with its eponymous product that aims to become the Google Adwords for Facebook. How, you ask? Well, its Big Data analytic service determines the user’s latent desire for a particular product or service, and helps brands to reach out to the correct target audience.

Publishizer – Branded as a Kickstarter for books, Singapore-based Publishizer is a crowdfunding platform for authors to solicit pre-orders from the community and gauge demand for their books. It was founded by Guy Vincent in 2010, and is the winner of Singapore Echelon Satellite 2014. Who knew there were so many potential writers in Echelon!

Pricify – Have you always wanted to buy something, but kept putting it off because you’re waiting for a sale? Or did you just missed out on the sales period for some reason or another? Never fear, as Pricify is here to help! Based in Australia, Pricify uses an alert system to inform you of deals so you don’t have to miss out on another sale again!

Hoverr – Started in India, Hoverr is an in-image ad serving solution for brands and e-commerce advertisers. With Hoverr, advertisers can embed ads inside highly-shared photos, such as those of celebrities, improving reach and reducing the obstrusiveness of ads.

Viscovery – Founded in Taiwan and incorporated in Singapore, this startup has developed UR-Code, an image recognition service to help people search for information using their camera phones. Since scanning an object using camera phone is faster than typing, visual search then becomes a valuable tool in promoting mobile commerce.

However, contestants are not the only factor making up a competition. We would be remiss in our introduction of Launchpad if we didn’t also include the judges, who comprise some of the biggest investors in the Asian startup and tech scene:

Edgar Hardless, CEO, SingTel Innov8 – SingTel Innov8 (Innov8), a wholly-owned subsidiary of the SingTel Group, is a corporate venture capital fund, with its own set of decision-making, approval and funding processes. It has an initial fund size of S$200 million (US$160 million).

Yasuhiko Yurimoto, President and CEO, Global Brain – Global Brain is a venture capital focusing on seed and early-stage ventures with a commitment to accelerate growth of their portfolio ventures. They have a US$66 million fund focused on Southeast Asia.

Kuanhua Hsu, Principal, GREE Ventures – GREE Ventures leverages on their successful experiences with Japan’s fastest growing enterprises and combines that with the resulting industry know-how to invest in and support startups in the fields of internet and mobile services. It recently announced the first closing of a US$50 million fund for Asian technology startups.

Dave McClure, Founding Partner, 500 Startups – 500 Startups provides early-stage companies with up to US$250K in funding and also conducts a globally renowned startup accelerator programme and boasts a network of experienced startup mentors. It has a US$10 million fund focussed on Southeast Asia known as 500 Durians.

Stefan Jung, Partner, Monk’s Hill Ventures – Monk’s Hill Ventures is a partnership of seasoned entrepreneurs who have built and backed global companies based in Silicon Valley and Asia, with a fund size of US$80 million.

Echelon 2014 is a two-day Startup, Technology and Business event where Asia’s most innovative startups, early-stage investors, tech industry leaders and tech media gather to celebrate and build Asia’s growing tech industry, as well as make valuable relationships. 

Enjoy 10 per cent off your Echelon 2014 tickets because you read this article! Just use the code “e27Friend.


  • iChef
    iChef Taiwan Designed by restaurant owner for restaurant owners, iCHEF is an intuitive and effective multiple-terminal iPad-based POS system. iCHEF will make your restaurants have less hassles and more customers. Latest funding: Not specified Investors: Not specified
  • Qsearch
    Qsearch Taiwan QSearch started because they needed to solve their own problem. Like everyone, they are using social media to store their memories, their thoughts, and their inner life. Latest funding: Not specified Investors: Not specified
  • Taamkru
    Taamkru Thailand Taamkru is well-known for its eponymous website and smartphone app that allows kindergarten children to learn, while parents monitor their learning progress against peers in different countries. Latest funding: Not specified Investors: Not specified
  • Tootpay
    Tootpay Singapore TootPay is an integrated payment services company specializing in providing cutting edge mobile payment solutions. Latest funding: Not specified Investors: Not specified
  • Ambi Labs
    Ambi Labs China Ambi Labs is a Hong Kong based startup changing the way Asian consumers interact with household appliances. Ambi Labs brings a unique perspective with over 2 years of Asia-based user research. Latest funding: Not specified Investors: Not specified
  • Pricify
    Pricify Australia Pricify is an Australian based company that lets online shoppers save money. Shoppers simply tag their products from any online store and Pricify alert them when it goes on sale. Latest funding: Not specified Investors: Not specified
  • Publishizher
    Publishizher Singapore Total freedom. It's what they are all dream about — writers, artists, makers, musicians, founders — the urge to create the best work and earn a living from it drives them forward. Latest funding: Not specified Investors: Not specified
  • Hoverr
    Hoverr India In Image ad serving solutions for brands and E-commerce advertisers. Latest funding: Not specified Investors: Not specified
  • Viscovery
    Viscovery Singapore Viscovery (Funwish Corp.) is a cloud-based image recognition technology company, providing customers with product, offline and video recognition solution. Latest funding: 5M Series A Investors:
  • Candy
    Candy Philippines Candy is a mobile top-up rewards platform created by a team of Japanese entrepreneurs for emerging markets such as the Philippines, Indonesia and Thailand. Latest funding: Not specified Investors: Not specified
  • Pricify
    Pricify Australia Pricify is an Australian based company that lets online shoppers save money. Shoppers simply tag their products from any online store and Pricify alert them when it goes on sale. Latest funding: Not specified Investors: Not specified