Echelon Thailand: Wishbeer earns top honours at Khon Kaen Satellite

In the final Echelon Thailand Satellite event held in Khon Kaen, Wishbeer won Judges’ hearts and Bookish grabbed People’s Choice

By Terence Ng

After three Echelon Thailand Satellite events in Phuket, Bangkok and Chiang Mai where the winning startup was also the audience’s favourite, Khon Kaen Satellite saw the first instance of different startups winning the two awards.

Held at Khon Kaen University, Echelon Thailand Khon Kaen Satellite opened with Thai startup veteran and Co-CEO of HUBBA Amarit Charoenphan’s speech on how Thailand is an important destination for the startup industry. The panel of judges was diverse, featuring Charoenphan; Yod Chinsupakul, CEO and Co-founder of Wongnai; and Apirachai Wongsriworaphon, Deputy Director at Coordination Center E-saan Software Park.

Cheers to Wishbeer
The winner of Khon Kaen Satellite was Wishbeer, a home delivery service for beers — canned and bottled — and beer drinking accessories like glasses and mugs. Established in 2013, this e-commerce startup now has a selection of nearly 500 imported beers, and it manages close to 300 orders per month.


According to Founder Jerome Le Louer, Wishbeer was started out of his love for beer and the desire for entrepreneurship.

Also Read: Wish to drink beer? Get it delivered at home now

Right now, the Wishbeer team is busy developing a mobile app for beer aficionados, and they plan to expand regionally to two markets, Vietnam and the Philippines, over the next two years.

Studious audience favours Bookish
In a departure from previous Echelon Thailand Satellite events, where the winning startup was also the People’s Choice, Bookish won the audience’s hearts at Khon Kaen Satellite. Made by mobile app developer Digix Technology, Bookish is an interactive textbook platform for universities and educational publishers to create their own interactive textbooks.


According to CEO and Founder Disakul Waidee, Bookish currently counts three organisations among its customers, with one of them being Khon Kaen University. With 80 digital textbooks published on its platform so far, the startup is looking for media exposure to expand its clientele to more tertiary educational institutions, whether government-funded or private universities.

Builk. PlayMoolah. Waygo. Taamkru. Their journey started on the Satellite stage. Join us at Echelon Thailand on 18-19 September as we continue on our quest to find Asia’s Most Promising Startup!


  • Wishbeer
    Wishbeer Thailand Wishbeer is the #1 Online Beer Store in Thailand. We have a large selection of over 500 premium beers and ciders delivered to your doorstep. Latest funding: Not specified Investors: Not specified
    HUBBA Thailand HUBBA is a tech startup ecosystem builder with the mission to turn Thailand into a regional startup hub. We run the largest coworking space network, tech media & events, and workshop & academy. Latest funding: Not specified Investors: Not specified
  • Wongnai
    Wongnai Thailand is a Thailand-based restaurant review website and mobile application, much like Yelp in the US. Latest funding: Not specified Investors: Not specified
  • Digix Technology
    Digix Technology Thailand A new tech startup in the software and mobile space; Digix provides the enabling technology and media expertise to deploy and manage mobile content services. Latest funding: Not specified Investors: Not specified

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