Agenda Day One

Echelon 2012 will focus on how the startup scene can be "Awesomer" by tackling issues in the next step of the startup product life cycle such as design and gamification. We will bring more diversity and foster more international collaborations across the region this year.

8:30am - 9.00am

Registration

9:00am- 9:15am

Opening Remarks

Mohan Belani, Director, e27

9:15am - 10:00am

Keynote: Creating UX Insights

David Kadavy, Author, Design for Hackers

10:00am - 10:45am

Startup Growth and Scaling

What are key strategies in scaling/growing your startup once the product is launched? How have Kiip/DropMySite/Cubie Messenger done this? How much of growth is paid vs organic? What are key metrics that startups use in measuring growth? How do startups retain and convert users?

Moderator: Kristine Lauria, Digital Media Consultant, Mission Street Media

Bart Myers, Sr. Director, Rovi

Brian Wong, Founder & CEO, Kiip

John Fearon, Founder & CEO, DropMySite

Cjin Cheng, Co-founder, Cubie Messenger

Simone Brunozzi, Technology Evangelist, Amazon Web Services

10:45am - 11:30am

Keynote: Lessons From the Trenches of Disruptive Incubation

How can startups build and cultivate innovation? How can startup founders disrupt industries? And how incubators facilitate innovation and disruption?

Scott Anthony, Managing Director, Innosight

11:30am - 12.15pm

State of the Investment Ecosystem in Southeast Asia

What are the key technologies impacting the current growth in startups & investments? What have they got in common, what are trends? B2C / B2B? Scalability? Customer acquisition? What could be potential exit strategies for these companies? Who should they target & how? What are the key differences in the Venture Capital market across India, China, US, and SEA?

Moderator: Pieter Kemps, Principal, Business Development and Venture Capital, AWS

Vincent Lauria, Co-founder, Golden Gate Ventures

Ari Klinger, Partner, Right Click Capital

James Chan, Principal, Neoteny Labs

Amit Anand, Managing Partner, Jungle Ventures

Hugh Mason, Co-founder, JFDI Asia

11:30am - 12.15pm [Parallel Track]

Secrets to Speed, Execution, and Realizing ideas faster

What are the most subtle but powerful drivers of speed for product developers? What can we learn from the world's fastest cloners? What are the most damaging Culture and belief barriers to speed ? What are the new skills of speed? What affects the speed of revenue?

Moderator: Carl Coryell-Martin, Singapore Practice Manager, Pivotal Labs

Michael Smith, Chief Product Officer, Spuul

Bart Myers, Sr. Director, Rovi

David Weekly, Founder, PBworks

Khailee Ng, Founder & CEO, Says.com

David Kadavy, Author, Design for Hackers

12:15pm - 1:15pm

Lunch

1:15pm - 1:45pm

The web is what you make of it

Bedroom act become international star; garage startup becomes global organization - the web today is truly what you make of it. Practical examples of how Google tools can help you to better understand and connect with your audience, and turn big ideas into big success stories.

Rebecca Michael, Product Marketing Manager, Google

1:15pm - 1:45pm [Parallel Track]

Case Study: Open Data Innovation

What are the possible sectors for open data businesses? How can developers/startups better integrate open data from governments to create more content rich services? What are the opportunities and risks involved in large open data systems?

TH Schee, CEO, Fertta Communication

1.45pm - 2:15pm

The Art of the Pivot

What are some of the key factors or tipping points for startups to take note in pivoting? How did Frenzoo sucessfully pivot from a virtual world to mobile games for women? What are some successful startups pivot case studies?

Simon Newstead, CEO & Co-Founder, Frenzoo

1:45pm - 2:15pm [Parallel Track]

Hiring is not the Problem: Build Teams That Ship

Why is finding engineering talent so hard in this region, and in Silicon Valley for the matter? What do startups need to do to hire, groom and retain great talent?What are successful startups doing right now?What are some of the techniques e.g. pair programming that set apart startup

Carl Coryell-Martin, Singapore Practice Manager, Pivotal Labs

2:15pm - 3:15pm

Startup Pitches 1

The 10 best companies from this year's startup markeplace will be pitching on stage

Judges

Michel Birnbaum, Partner, iGlobe Partners Pte Ltd

Edgar Hardless, CEO, SingTel Innov8

Zia Zaman, Founder and CEO, Beaver Lake Capital

Yasuhiko Yurimoto, Founder and CEO, Global Brain

David Patterson, Global Alliance Operation, Reseach in Motion

Vincent Lauria, Founding Partner, Golden Gate Ventures

3:15pm - 3.30pm