Agenda Day Two
Echelon 2012 will focus on how the startup scene can be "Awesomer" by tackling issues in the next step of the startup product life cycle such as design and gamification. We will bring more diversity and foster more international collaborations across the region this year.
9.00am - 9:30am
Registration
9:30am - 10:15am
Building a Lean Startup
David Weekly, Founder, PBWorks
10:15am - 11.00am
Riding the Mobile Wave: How Startups are Changing the Mobile Landscape
What are the key platforms that are working and where is this happening? How has monetization for various apps been? What are some key noticeable differences between consumer behaviors in the various regions? How have certain platforms fared as compared to others? What is the right mobile strategy for this region?
Moderator: Saumil Nanavati, CEO, Chalkboard
Benjamin Joffe, Founder & CEO, Plus Eight Star
Simon Lower, Cofounder & Director, Greencloud Labs
Michael Smith, Chief Product Officer, Spuul
Brian Wong, Founder and CEO, Kiip
11.00am - 11:45pm
A History of Rotten: The Rotten Tomatoes Story
Patrick Lee, CEO and Cofounder, Rotten Tomatoes
11:45am - 12.30pm
Rise of the Emerging Markets
What are the key innovations in various markets? How can startups take advantage of the unique-ness of each market? Are investors actively doing deals in these various regions? What are sectors that are popular?
Moderator: Mohan Belani, Director, e27
Danny Wirianto, Cofounder, MindTalk
Jay Fajardo, Founder & CEO, Proudcloud
Sieng Van Tran, Investor
Johan Kremer, Alliance for SEA, Research in Motion
William Henley, Founder, Tapestrix
12:30pm - 1:30pm
Lunch
1:30pm - 2.15pm
Keynote: Why Capturing Emotions Matters
Mobile has brought us many capabilities that has been described by many as an extension of ourselves. We can see, share, entertain, inform, and track. There are many more moments in life in which your phone has faded away as a separate enabler and more a part of ourselves. Because of this level of integration into our lives, there's a difference between companies that succeed in connecting with people emotionally instead of simply being a function in their lives. These are the companies that change our experiences and truly excel in the mobile space. There is a potent need in the ecosystem to enable companies to feel. How do you tap into the natural psychological tendencies of your user and to build true affinity? How do you help your company almost… become human?
Brian Wong, Founder & CEO, Kiip
2:15pm - 2.45pm
Keynote: Global Brain - Perfectly Positioned to Help SE Asian Ventures Go Global
How can the Global Brain Alliance Forum help facilitate collaboration with major Japanese corporations. How can the KDDI Open Innovation Fund - a 66 million USD fund help with proactively seeking new talent in SE Asia, Silicon Valley and Japan. How can Global Brain's provide hands-on, practical support to startups in Southeast Asia
Yasuhiko Yurimoto, Founder & CEO, Global Brain
2.45pm - 3:15pm [Parellel Track]
Anatomy of a 10-week Silicon Valley incubation program- AngelPad edition
Bjorn Lee, Cofounder & CEO, Stickery
2.45pm - 3:15pm [Parellel Track]
Startup Labs: Startup Ecosystems Around the World
Clint Nelson, Cofounder, Startup Labs
3:15pm - 4.00pm [Parellel Track]
Process for Success: A Discussion with 5 Regional Startup Incubators
How can incubators model themselves over SV incubators (TechStars, Y Combinator etc.) and will that work/not work? What it is that incubators are doing differently in the various regions? How are the incubators in Japan different from Singapore etc.Are the mentor opportunities really valuable? How have certain mentors impacted and brought value to the startups? What are some of the interesting products/companies that are coming up from these incubators?
Moderator: Jon Yong Fook, Founder, TinyTrunk
Hiro Maeda, Managing Partner, Open Network Labs
Antti Ylimutka, Wingman, Startup Sauna
Hugh Mason, Cofounder, JFDI Asia
Vincent Lauria, Founding Partner, Golden Gate Ventures
Phil Morle, Cofounder, Pollenizer
3:15pm - 4.00pm [Parellel Track]
What's Next in Online Travel?
What else needs to be done? Are travel distribution platforms helping consumers make better decisions? User challenges - Will search still be the primary demand generation channel, or are social channels finally reaching their promise? Form factor - To what extent will rich media vs text and some pictures help consumers make better decisions? Local players vs. global behemoths? Mobile - Same service - different access device, or, different service, different access device
Moderator: Fritz Demopoulos, Founder, Queen’s Road Capital
Federico Folcia, CEO & Co-founder of Roomorama
Weston Hankins, CTO of 9flats.com
Steven Gong, Founder & CEO of ImpulseFlyer
Adrian Li, Co-founder of Airizu
4:00pm - 4.30pm [Parellel Track]
How I founded and IPO'd 2 internet companies in 4 years?
How can startups start and plan for the long term? What does it take to go for an IPO and why should more startups in Southeast Asia aim for that, rather than just an exit? What are some key milestones/turning points you had during your journey? How can you convince investors/employees etc. that you wanna head for the long term, without sounding like you're a delusional entrepreneur?
Patrick Groove, Founder, Catcha Group
4:00pm - 4.30pm [Parellel Track]
Crowdfunding Essentials for Startups
How does crowd funding actually work? How can startups/companies do crowd funding? What kind of situations does it work and what kinds does it not work? What are some of the pitfalls? What are some interesting case studies on succesfull crowd funding campaigns?
Sourabh Sharma, Founder & Director, Milaap.org
4:30pm - 5.15pm [Parellel Track]
How is Japan Relevant to Southeast Asia?
Moderator: Masaru Ikeda, Cofounder, Startup-Dating
Teruhide Sato, President & Group CEO, Netprice
Ganesan, CEO, Fun & Cool Ventures
Motohiko Tokuriki, CEO, Agile Media Network
Hiro Maeda, Managing Partner, Open Network Lab
4:30pm - 5.15pm [Parellel Track]
The X-Factor in Tech
How can women play a stronger role in the tech startup scene? How do organizations such as Women2.0 and Girls in Tech foster more women to join startups? What are some key startups where women have played a pivotal role?
Moderator: Yeoh Siew Hoon, Editor & Producer, Web in Travel
Adrianna Gascoigne, CEO & Founder, Girls in Tech
Carmen Benidez, President, Fetch Plus
Roshni Mahtani, Founder & CEO, Tickled Media
Kristine Lauria, Digital Media Consultant, Mission Street Media
