is speaking at Echelon 2012
Founder - Girls in Tech
Adriana is the founder and CEO of Girls in Tech, a non-profit organization, which she launched in February 2007. As a woman in tech, Adriana's passion lies in bolstering opportunities around the empowerment, engagement and education of women in tech. Previously, Adriana worked as the Vice President of Marketing at SecondMarket, the global marketplace for illiquid assets.
She was responsible for SecondMarket's marketing, branding strategy, event production and digital media efforts. Prior to joining SecondMarket, Adriana worked at a variety of technology start-ups spearheading marketing, communications and analytics.
She worked at hi5, SocialGamingNetwork (SGN), Jambool's SocialGold, GUBA as well as Ogilvy Public Relations Worldwide as the Vice President of 360 Digital Influence and Edelman as the Vice President of the Digital Group.
She is an "Intel Insider," serving as a brand and product advisor for Intel. She is an advisor to a variety of start-ups including Involver, Numiyo Technologies, Palindrome Advisors, Charity Blossom, DooChoo, and Change.org.
In 2009, Adriana launched SmittenWithMittens, a 501 (c) 3 providing fair trade mittens, clothing, uniforms and resources to orphans in developing countries. Adriana holds a bachelor's degree in Sociology and Economics from the University of California at Davis, received a degree from El Tecnologico de Monterrey in Aguascalientes, Mexico in 2000, and participated in Semester at Sea, University of Pittsburgh in 1997.
Adriana is fluent in Spanish and speaks some Japanese and French.