Backed by Axel Springer AG, the website will compete with portals such as PriceBaba, Junglee, Reviews42 and FindYogi in India
European multimedia giant, Axel Springer AG announced expanding its e-commerce arm Visual Meta GmbH to India with the launch of its product comparison website, ShopAlike.in. Currently, Axel Springer AG owns classifieds portal Carwale.com in the country.
ShopAlike.in will allow users to compare the prices of various products, including apparels, shoes, bags, jewellery and home furnishing. Currently, the website offers product listing from portals such as Firstcry.com, Indiatimes.com and Myntra.com. ShopAlike offers shopfront format to the associated websites to display their catalogues.
Both the websites are designed to resemble a shopping centre that offers variety from other brands and gives users a shopping experience from the comfort of their homes.
Image Courtesy: ShopAlike.in