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Business  28, Nov 2013

Flipkart manages to recreate desktop features on iOS

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After the launch for Android, Indian e-commerce portal, Flipkart, has released an app for iOS too. Both versions manage to re-create the desktop features

In addition to the Android version, which was launched earlier this year in September, India based e-commerce website Flipkart, has now released the iOS version too. With almost no difference in applications across both the platforms, Flipkart has managed to create the computer experience on mobile.

The landing page – after Signin page, which can be done through Google or Facebook Id too – is simple and non cluttered that spells: ‘Shop by departments’, Big Deals of the Day and ‘Hot on Flipkart’.

The e-commerce portal has managed to maintain its consumer experience on mobile by offering the same payment options such as cash on delivery, card payment and EMI payments. Consumers can also track orders directly from their iPhones and iPads.

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Flipkart is among the earliest e-commerce websites in the country and was founded in 2007. The website has managed to create a loyal fan base and has acquired number of websites including Chakpak.com and Letsbuy.com since its inception.

Owing to early beginners’ advantage, Flipkart has so far managed to raise funds easily as compared to other websites. Initially the founders began the website with an investment of INR 4,00,000 and since then has had various investors such as Tiger Global, MIH (part of Naspers Group) and ICONIQ Capital.

Flipkart recently raised $160 million from a new investor named Dragoneer Investment Group, Morgan Stanley Investment Management, Sofina SA and Vulcan Capital with participation from existing investor Tiger Global. MIH India recently valued Flipkart at around INR 99 billion.

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Saloni Surti

Saloni Surti

A writer by heart, Saloni loves pouring words about anything and everything under this sky. Short stories and philosophy writing come to her naturally.

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