Former Criterion founders launch new game dev startup

Alex Ward and Fiona Sperry left Criterion in January due to possible creative differences; have now formed Three Fields Entertainment

FINALburnout

In January, Criterion founders Alex Ward and Fiona Sperry left their studio due to possible creative differences in company direction with Electronic Arts. Now, the duo has launched a landing site for their game development startup called Three Fields Entertainment. However, they have not announced any projects that they might be working on.

The indie game studio is recruiting talented staff skilled in at least three fields of electronic entertainment, hence the name. It aims to produce games on platforms which allow them to self-publish, giving the studio more control over its intellectual property. However, Ward mentioned via Twitter that they may not publish on Wii U.

Why? Ward implied that working with Nintendo for the Need for Speed: Most Wanted on Wii U left a negative impression on him. An example was when the development team did not receive marketing support they needed despite traveling to Japan to personally demo the Wii U version of the game to Nintendo.

Criterion Games is best known for its Burnout racing games franchise. Ward and Sperry were the former Vice President and Studio Director respectively.

Theon Leong

Theon is a skeptic who believes in possibilities after learning that three thirds of a pie does not add up to one and that cats can be dead and alive at the same time. He writes about business and technology, and is particularly interested in deconstructing complex ideas into bite-sized chunks. His favorite novel is The Little Prince, and spends his free time on chess and video games.

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