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News  25, Mar 2013

Groupon and WFP: Have more than 1 meal a day? These girls do not


Girls get school mealsOne of our favourite things to see in the tech scene is when companies give back to society. So when Groupon told us that they will be partnering WFP to help girls in Asia, we knew it will be something good.

Social e-commerce company Groupon will be launching a daily deal programme today with United Nations World Food Programme (WFP) across Southeast Asia to support the empowerment of girls in Asia through providing them with school meals.

All proceeds will go directly to WFP’s School Meals Programme, implemented in 14 countries in Asia. From 25 March to 5 April this year, Groupon is asking the general public to help provide a child with school meals for four weeks and a monthly ration to take home.

Strictly no redemption needed, all users have to do is go on this page and donate S$10 (about US$8). As of 25 March, 222 deals have been “bought” and users can also donate more if they are open to the idea.

Commenting on the campaign, Karl Chong, CEO of Groupon Singapore said, “As we grow our support of the World Food Programme, not only are we fighting hunger, we are investing in Asia’s future which is part of Groupon Singapore’s CSR philosophy in raising funds for important causes like this WFP initiative.”

By giving these children a nutritious meal a day and take-home ration, WFP aims to increase the percentage of girls going to school, which will in turn give them a better chance at getting out of the poverty cycle.

“We appreciate Groupon’s continuing commitment to fighting hunger in Asia, as well as the dedication of individuals across the region who support this partnership,” said Jay Aldous, WFP Director of Private Sector Partnerships. He also pointed out that for many of these girls in poor communities, the school meal is the only food they will get to eat the entire day.

It only costs US$0.25 to feed a child a school meal per day, so every donation makes a difference. 

To contribute to WFP for this initiative starting on March 25, please visit http://www.groupon.sg/deals/singapore/World-Food-Programme/716807685

Image Credit: Groupon.my

Elaine Huang

Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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