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News  4, Sep 2012

Helene Auriol appointed as new Managing Director of Microsoft Singapore

Helen Auriol Microsoft Singapore

(Credit: Microsoft)

Former managing director for Microsoft Singapore, Jessica Tan has been appointed to lead the company’s Enterprise business in Asia Pacific. Helene Auriol, from Microsoft France, will take over as the new managing director for Singapore.

Under Jessica’s leadership, Microsoft Singapore has seen business doubled as she not only focused on the business side of the market but counted in the welfare of society in order to make technology more engaging for them as well. Jessica has been an enabler for most people with disabilities, seniors, start-ups and education institutions with technology. By empowering these sections of society, it has contributed to Microsoft’s business growth. Microsoft Singapore has been a strong supporter of the tech community through events like Geekcamp and also bringing in industry experts, such as the senseis of Halfbrick Studios, to share their experiences.

Taking on her role as the new General Manager for Microsoft’s Enterprise business in Asia Pacific, Jessica will be responsible for pushing growth by providing opportunities in over 12 markets in Asia which sees both emerging and mature markets with a potential of over 15 percent year-on-year growth potential over the next three years.

Jessican commented, “Taking on the country manager role in Singapore was very rewarding for me personally. I love building and working with passionate and strong teams. It was more than just a job. It has shown me time and time again, that technology and the people behind it can change lives and businesses. While this is my second opportunity as the Enterprise business lead for Asia Pacific, this business has evolved in complexity and has grown tremendously over the last few years. It is also very diverse in its needs and growth plans. I feel it gives me the opportunity to further influence an important part of Microsoft’s business which I’m very passionate about. We are heading into a year with an amazing innovation pipeline. I am excited to be given this opportunity while Singapore continues to stay very close to my heart”.

On the other hand, Microsoft Singapore’s newly appointed managing director, Helene Auriol, is very familiar with Microsoft and the Asia region. Having worked with Microsoft for about three years, she has been known to lead Microsoft’s top performing teams. Her focus is substantial as she prioritises on people development, building strong teams and working to improve Microsoft experience for customers and partners. Before she was appointed as the new managing director, she worked at Dell as General Manager for Africa and the Mediterranean region. She has also spent 20 years with Nortel and France Telecom, of which she has held several international executive positions.

“Like Jessica, I am very passionate about our mission as a company, to enable customers, partners and employees to realise their full potential. It has been my personal dream to work in Singapore and I am grateful to have the opportunity to lead such a strong, diverse team and business,” said Helene.

This shift in executive roles proves Microsoft’s commitment to diversity and inclusion especially with Helene’s appointment as the third female and second foreign managing director to lead the Singapore subsidiary. Both appointments are effective from 1st September, 2012. Jessica will continue to oversee the Singapore operations in September to ensure a smooth handover to Helene.

e27 wishes to congratulate these two amazing women on their promotion and we hope to see Microsoft flourish under their leadership.

Read the full press release below.

 

Press Release

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Singapore, 28 August 2012 – Microsoft announced today that Ms Jessica Tan Soon Neo, Managing Director for Microsoft Singapore will take on a new and expanded role to lead the company’s Enterprise business in Asia Pacific. Microsoft also announced the appointment of its new Managing Director for Singapore, Helene Auriol, who will join the Singapore team from Microsoft France.

Said Ms Tracey Fellows, Area Vice President, Microsoft Asia Pacific: “Through Jessica’s leadership, the Singapore business has doubled its revenue in the last four years, an amazing feat considering the maturity of the market and the very competitive nature of our business. Her focus on ensuring Microsoft Singapore attracted top notch talent, while having a relentless focus on addressing customer and partner needs, has paid off tremendously for our business in Singapore. I am very pleased to see her take on this new and expanded role.”

Aside from business growth, Ms Tan has been an industry champion for enabling people with disabilities, seniors, start-ups and education institutions with technology. Microsoft has increased investments in Singapore through the Microsoft Technology Centre, the Singapore data centre, BizSpark for start-ups, DreamSpark for students, new pedagogical initiatives in Singapore schools, the Microsoft Unlimited Potential Scholarships and community training centres for people with disabilities and seniors to enable more inclusive growth by these segments of society.

In her new role as the General Manager for Microsoft’s Enterprise business in Asia Pacific, Ms Tan will be responsible for driving growth in one of Microsoft’s largest business segments by developing the larger Asia Pacific team, driving an industry leading partner strategy and leading breakthrough customer engagements for the breadth and depth of Microsoft solutions which address a wide range of customer needs. She will spearhead the creation of opportunities for growth in over 12 markets in Asia including both emerging and mature markets with a potential 15%+ YoY growth potential over the next 3 years,  as the company takes the lead in delivering on its strongest ever pipeline of innovation this year. This is her second stint in this role after nine years at Microsoft and will report to Mr Alvaro Celis, Vice President, Microsoft Asia Pacific.

“Taking on the country manager role in Singapore was very rewarding for me personally. I love building and working with passionate and strong teams. It was more than just a job. It has shown me time and time again, that technology and the people behind it can change lives and businesses.

“While this is my second opportunity as the Enterprise business lead for Asia Pacific, this business has evolved in complexity and has grown tremendously over the last few years. It is also very diverse in its needs and growth plans. I feel it gives me the opportunity to further influence an important part of Microsoft’s business which I’m very passionate about. We are heading into a year with an amazing innovation pipeline. I am excited to be given this opportunity while Singapore continues to stay very close to my heart,” said Ms Tan.

Microsoft Singapore’s newly appointed managing director is no stranger to Microsoft and the Asia region. Ms Auriol joined Microsoft in 2009 to lead the Small, Medium and Partner business which has since gone on to be one of Microsoft’s top performing teams in its large business division worldwide, growing 15% during the past three years.

She is known for her focus on people development, building strong teams and consistently improving the Microsoft experience for customers and partners.

Before joining Microsoft, Ms Auriol worked at Dell as General Manager for Africa and the Mediterranean region and prior to that spent 20 years in the telecom industry with Nortel and France Telecom, holding a number of international executive positions.

Commenting on the newly appointed MD for Microsoft Singapore, Tracey Fellows added “Helene was identified through an extensive search within and outside Microsoft. She has an outstanding track record in Microsoft France and brings with her an international experience in both the IT and telecom industries.

“She is someone who invests her efforts into building strong teams and relationships with customers and partners.”

“Helene joins an already diverse Singapore management team and I have full confidence in her to lead the Singapore team and build on its strong growth trajectory.”

Said Ms Auriol: “Like Jessica, I am very passionate about our mission as a company, to enable customers, partners and employees to realise their full potential. It has been my personal dream to work in Singapore and I am grateful to have the opportunity to lead such a strong, diverse team and business.”

Ms Auriol’s appointment demonstrates Microsoft’s commitment to diversity and inclusion, being the third female and the second foreign Managing Director to lead the Singapore subsidiary in the company’s 22 year history in Singapore.

While both appointments are effective 1 September 2012, Ms Tan will continue to oversee the Singapore operations in September for a smooth handover to Ms Auriol.

 

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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Featured Image Credits : Microsoft

Winnie Nelson

Winnie Nelson

Winnie is currently a TESL undergraduate from the University of Malaya. She used to write English articles for a number of Malaysian newspapers and has won several awards for her writing. Passionate in languages, she speaks several Chinese dialects, as well as English and Bahasa Malaysia. Currently a distinction class student, she aspires to undergo a fast-track program and receive her PhD by the age of 27. A black belt holder in TaeKwonDo and a fan of good bubble milk tea.

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