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Resource  21, May 2014

Hotel review ratings compared! APAC emerges with top scores

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Hoteliers in APAC can rejoice now that they have beat peers in North America, Europe, Middle East and Africa! Keep it up

Hotels in Asia Pacific (APAC) have beat its counterparts in North America, Europe, Middle East and Africa, according to a release published by Singapore-based travel search website, Wego.

The region, which incorporates Australia, New Zealand, Northeast Asia and Southeast Asia, emerged at the top with an overall score of 85.8 per cent in 16 categories including service, facilities, food, romance, luxury, nightlife and price.

The infographic has used data from Wego’s big data and travel review partner TrustYou, which analysed more than six million verified reviews in 23 languages to understand traveller sentiment across the globe. Benjamin Jost, CEO and Co-founder, TrustYou, said, “Overall scores were close, however the analysis shows that different regions are known for different amenities or services.”

Also Read: Hotel prices 28% cheaper than various OTAs, claims HotelQuickly

The features that travellers liked in Asia Pacific are: romantic atmosphere, bathrooms, beds, minibars and wellness. It was also clear that the region will need to buck up its efforts in providing breakfast and internet for its guests.

There is also an increase in the interest from startups looking to boost the overall travel experience for globetrotters coming into Asia Pacific. In Singapore alone, there are tours and activities aggregator BeMyGuest and hotel-and-villa booking platform TheLuxeNomad.

Jost concluded, “It is great to see that hoteliers are stepping up their game when it comes to providing travellers with a friendly atmosphere and great service.”

Also Read: 3 challenges and opportunities online hotel booking sites face

Elaine Huang

Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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