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12, May 2012

idEA established for the transformation of Indonesia’s e-commerce landscape

Reps from companies founded Indonesia E-Commerce Association (idEA) (Credit: idEA)

Ambitious plans for id-EA lay ahead. Some of which include transforming Indonesia into Southeast Asia’s biggest digital economy.

On the 3rd of May, 10 Indonesian e-commerce firms released news that the Indonesian E-Commerce Association (idEA) would be establied as a forum especially for communication between the e-commerce industries in Indoneisa.

Also know as Asosiasi E-Commerce Indonesia in Bahasa Indonesia, this collaboration has come after several months of deliberations in order to address the growing number of local online shoppers and shopping sites.

Integrated communications and media amongst stakeholders together with an increasingly positive atmosphere in this industry have been key factors driving the actualization of id-EA.

Pioneer companies part of this assocation include Berniaga, Bhinneka, BliBli, DealGoing, Gramedia, Kaskus, Multiply, Plasa, Tokobagus and Tokopedia. They have constantly been in negotiations with the government and other respective associations such as Apkomindo, Aspiluki and APJII on how to further improve.

Executives from participating companies also sit on its advisory board. They are William Tanuwijaya as Chairman, Ken Dean LawadinataKusumo Martanto,Edward KimEdi TaslimHendrik TioDwi T. CahyonoRemco LupkerJullian Gafar and Aris Siswoko as Vice Chairman. Meanwhile Daniel Tumiwa and Arnold Sebastian Egg are Chairman and Vice Chairman of the executive board.

idEA’s future plans are to make Indonesia the most developed digital-based economy in Southeast Asia. Many educational programs targetting both consumers and other human resources have since been set up.

Bylaws and public memberships are also in discussions.

As repored by MasterCard Worldwide, around 57 percent of Indonesians are already aware of e-commerce transaction. Thus, it is paramount that “the perception that online shopping is unsafe amongst most Indonesians has to change,” says Chairman William Tanuwijaya.

idEA would therefore be designing the best business models to ensure that e-shoppers enjoy a secured e-commerce experience.

“Indonesia has the third largest number of Facebook uers in the world and it also the most active country on Twitter. This doesn’t bring any value to our economy, but if we can manage it properly, it has potential to make Indonesia the biggest digital economy in Southeast Asia,” Tanuwijaya adds.

Goutama Bachtiar

Goutama Bachtiar

Goutama is a Technologist, Consultant, Trainer, Writer & Courseware Developer mostly in enterprise space. Having written for a number of other outlets on technology and business, he is fascinated with Tech Investment and Social Tech. The e27 Senior Contributing Writer based in Jakarta counts travel, culture, culinary, coffee and soccer among his myriad interests.

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