Experience the pulse of Asia's innovation and connect with Asia's technology industry!Love our content? We love you too!Organizing an event? Share it with Asia's tech community on e27!Change the world! Over 200 tech industry jobs in Asia and growing
News  17, Jul 2014

Important considerations in mobile app development

What are the key factors to take note of in developing mobile apps? Andrew Sosa from SquareBall Studios shares some tips

IT leaders across most industries prioritize mobility for both workforce and consumers. Implementing successful mobile app development is challenging, involving performance and quality optimization on top of development of app functionality. Slow, bug-riddled apps negatively affect return on investment and can also harm a company’s reputation.

Sure, there’s a “cool factor” to many great apps, but users mostly just want them to work properly. Mobile app development begins with knowing your target audience through usability studies and group testing so you can define your objectives clearly. The “backend” of mobile app development has to be tailored to users’ particular needs. Apps may look simple, and they may be designed to do simple things, but there’s plenty of complexity within their supporting infrastructure. Support for your app, including performance monitoring, tuning and bug fixes, are also critical to successful mobile app development.

Also Read: The Next Leap: Distribution strategies for your app

What users expect from their apps
From 2011 to 2012, the average mobile user went from having 32 apps on their mobile device to having 41, according to Nielsen. An overwhelming majority of smartphone users (85 percent) prefer mobile apps over mobile websites because they’re more convenient, faster and easier to browse, and app users don’t put up with problems. Seventy-nine percent of app users in a Compuware survey reported they would only give an app one or two more chances if it didn’t work on the first try. Only 16 percent said they would give an app more than two attempts.

The most common performance issues annoying app users are crashing, lagging and sluggish load times, and these factors account for around half of all poor reviews on app storesAppfigures analyzed 25 million English-language app reviews and found that in one-star reviews, the most frequently used words (“work,” “time,” “fix”) referred to poor performance. By contrast, five-star reviews tended to focus on user experience, with descriptors like “easy,” “great” and “fun.”

Critical factors in mobile app development you shouldn’t neglect
Getting those four- and five-star reviews right out of the gate can determine whether your app soars or sinks into oblivion, and if you want the best shot at great reviews, you cannot ignore app testing. Thorough functionality testing should be a priority from the very beginning of mobile app development. But functionality testing is just the beginning. Developers should also examine things like audio and video playback, script and library compatibility, and calculations performed by the app.

Mobile app development testing should include provision by your app developer of diagnostic logs including crash reports, CPU usage and power consumption. Users expect their apps to work correctly, quickly and consistently, starting from the first use. To please users, you need to test every component of your app that helps the user achieve any type of result, from calculations to the display of content.

Testing user interface and usability
User interface and usability are critical to successful mobile app development, and that means you have to thoroughly test app navigation, help features, cross-browser compatibility, error messages and general program layout. A quality front-end experience for users is the key to getting those great reviews that keep your app high on the list of popular downloads.

Your mobile app development team has to test their programs under the conditions that users actually experience. Does your app developer have a mobile app testing platform that gives them realistic test environments, real-time analytics and the data they need to not only solve problems, but make use of the app a hassle-free experience? They should.

Also Read: Why startups & enterprises in Asia should invest in UX

The difference a star can make
App store ranking has an exponential correlation with sales, accounted for by recommendations from one user to another and from coverage on app review sites. Conversely, an increase in app performance problems and response times correlates to a drop-off in user adoption. With app store reviews, an app with a 4.5-star review will be downloaded nearly four times more than an app with a 3.5-star review. Only comprehensive testing of functionality and user experience can reliably make the difference in how well an app is appreciated by users.

In conclusion, your mobile app development team should bring extensive software and mobile app development experience to the table, and should be willing to develop a cost-effective solution and work towards a fruitful and long-lasting collaboration.

Andrew Sosa is co-founder of SquareBall Studios (SBS), a leading development company of mobile applications and software systems. Andrew has helped develop solutions for Fortune 500 companies but his real passion is working with startups on their initial ideas and seeing them succeed.

This post originally appeared on the Squareball Studios blog as well as on StartupCollective, a free virtual mentorship programme by Citi and Young Entrepreneur Council (YEC).

Young Entrepreneur Council

Young Entrepreneur Council

The Young Entrepreneur Council (YEC) is an invite-only organisation comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

  • Luke Arthur

    If you want to know the easiest and fastest way to record any of the great videos that are on YouTube, you need to give Replay Media Catcher a try. This program will record any YouTube video in seconds! A 5 minute video will be recorded in about 15 seconds and the recording is perfect! This is a great way to start or add to your personal video and music library.

    You can try Replay Media Catcher FREE. The free demo is fully functional so that you can try all of the features. You can capture 100% length of all YouTube videos, and 50% length of everything else.

Work for a Startup

Finance Director
Saena Partners
Systems Engineer
StaffOnDemand
SEO Engineer
StaffOnDemand
Web Designer
Saena Partners
Marketing Executive
Rocket Internet