Indian social networking site Worldfloat launches e-commerce feature
WorldFloat plans to take on existing sites such as OLX, Flipkart, Snapdeal, says IANS report. The service will be present in Indian metrosBy Saloni Surti 18 Feb, 2014
India’s homegrown social networking website WorldFloat has announced its new ‘social plus e-commerce’ feature City Deals, reported IANS (Indo Asia News Service). The feature will allow users to buy and sell products locally. The service will currently be available in the Indian metros — Delhi, Mumbai, Chennai, Kolkata and Bangalore.
Pushkar Mahatta, Founder, WorldFloat said, “Essentially, we have created a combination of Facebook, Flipkart and OLX by using a Facebook-like social feed.” Currently, a City Deals tab is featured on WorldFloat’s homepage, which takes users to a connecting page. The connecting page allows access to deals in different cities.
According to Mahatta, the main benefit of the website will be that major cities would be divided into colonies and have specific pages like Janakpuri in the Delhi page or Andheri West in the Mumbai page.
IANS further added that the new feature comes free as the company would not charge users for buying and selling products. The monetisation model will be advertisement-based.
Read Also: Is the daily deals space still viable?
Mahatta further stated that ‘social plus e-commerce’ is the future for both, e-commerce websites and social networks of the world.
According to the IANS report, Mahatta said that the service will soon be expanded to other cities of India and across the world.
WorldFloat was launched in June 2012 as a social networking site. Since then, it has added several new features such as watching free online movies, free online education videos, comparison engine and search engine facilities.
Featured and Lead Image Courtesy: WorldfFloat
Flipkart India Flipkart is an online shopping destination for India. Categories include Books, Music and Movies. Mobile phones and electronics are also in the pipeline. Latest funding: Not specified Investors: Not specified
Snapdeal India Snapdeal is an online marketplace offering best priced deals on branded products such as mobiles, electronics, apparel and accessories. Latest funding: Not specified Investors: Not specified