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Business  21, Jan 2014

Indonesia-based DapurMasak receives funding from CookPad

With the vision to introduce culinary world in Indonesia, DapurMasak has received considerable funding from Japan-based CookPad

When Soeginato Widjaya founded Indonesian recipe sharing network, DapurMasak, Japan-based CookPad was his inspiration. Now, the inspiration has become DapurMasak’s partner and propelled it onto the global scene. As the winner of SparxUp in 2012, DapurMasak has a similar vision as CookPad, which is to introduce the culinary world in Indonesia through the internet.

DapurMasak has received an undisclosed amount of funding from CookPad, which has lead to it being touted as one of ‘CookPad’s family members’.

According to an official release, DapurMasak will use the funds to support CookPad’s global mission, which is to spread the spirit of cooking and enjoyable culinary experiences all around the world. The relationship will help tap into the global market.

Developed by Aki Sano, a digital entrepreneur from Japan, CookPad has received a lot of international praise. It has already acquired several culinary startups such as Mis Recetas and AllTheCooks from America.

Also read: 3 ex-Rocket Internet executives launch online dining directory, Qraved

Furthermore, the investment means that DapurMasak can synergise with its sister companies to emphasise and strengthen its status as one of the best culinary startups in Indonesia.

According to StartUpBisnis, Cookpad has a very organised monetisation system. The advertisements on the website are placed strategically with the content that is being presented. In that way, it does not annoy users when they are browsing for recipes. DapurMasak can adopt a similar approach. Hopefully, it will help DapurMasak emulate CookPad’s success.

Translated from DailySocial 

Adrian Tjahjadi

Adrian Tjahjadi

Adrian Tjahjadi is a life-long learner who is eager to make a difference in someone’s life, however small it is. A former Singapore ASEAN Scholarship recipient, he has wide-range of interests: personal development, technological advancement, brand management, and advertising. Currently an undergraduate student in Indonesia-based Universitas Pelita Harapan, he is most likely spends his free time satisfying his hobbies - running, backpacking, photography, and magic.

  • Soegianto

    hi there, it should be Soegianto Widjaya :), thanks

  • http://bheegibilli.net Dhaleta Surender Kumar

    Hi Soegianto,
    The name has been corrected. Sorry about the typo.
    – Editor

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