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Resource  28, Jul 2012

[Infographic] Almost 50% of Singaporeans use their online social networks to find Mrs. or Mr. Right

In a representative survey commissioned by the new online dating service, Go Break The Ice, and executed by the Singapore based research company Blackbox Research, over 600 Singaporeans over the age of 18 were interviewed on how they find love.

The concept of recommendation is one of the most influential ways to make people interested. It works for almost everything; and a recent survey among Singaporean singles unveils that it also works when it comes to love and dating.

Results show that 85% of singles in Singapore would rather date or meet someone they know through their friends or social network and 53% of Singaporeans trust their friends when it comes to dating advice, tips and recommendations.

“It’s all about date recommendations from trusted friends”, says Alexander Wallestam, Founder and CEO of Go Break The Ice. “In real life, people who are in relationships meet their partner very often through their friends, and colleagues, at an event or private party or dinner. That’s what I wanted to translate into the online world. At current online dating sites you are thrown into a jungle similar to walking into a bar filled with people you don’t know. But as soon as there’s only one person you have a common friend with, or you have been introduced to, you already have something in common. That makes it so much easier to start a conversation, and most likely it will lead you to a better and more honest conversation.”

Go Break The Ice is a new online dating service that users the influence of one’s social network to find Mrs. or Mr. Right while this survey was part of its market research activities.

However, online dating in its current form still has some risks. Some scenarios include persons looking completely different than on the photo, persons not showing up at all, person who turned up made a somewhat creepy or suspicious impression.

Nonetheless, online dating stills plays an important role for singles on their search for a partner. Almost close to 50% of Singaporeans (46%) have already tried, or are considering meeting their partners online.

For further information about the survey and its result, take a look at a snapshot of the  infographic or click the image to view the full infographic on how Singaporeans find love.

Click image to view the full infographic

Featured Image Credits: SourceCon

Elizabeth Tan

Elizabeth Tan

A graduate from NUS and an alumnus of NUS Overseas College India, Elizabeth has written for several online publications ranging from community, to fitness and now, e27. Ever since her stint in India, she found herself increasingly interested in startups and wanting to immerse herself further into its ecosystem. She used to own her own blogshop and now co-runs a tech company. Elizabeth is also a certified yoga instructor, specializing in Ashtanga yoga and loves all things Thai. Sometimes, she even wishes she were Thai.

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