For those in Southeast Asia, especially Singapore, Malaysia and Hong Kong, Chinese New Year was quite a big thing. This could be attributed to the large numbers of Chinese in these three countries, but as shown by an infographic published by Millennial Media, a mobile advertising and data company, there was a 15 percent spike in traffic between the last three hours of Chinese New Year’s Eve in 2013. The company suggests that it could be attributed to users turning to mobile devices to send greetings.
Robert Woolfrey, managing director in Southeast Asia, wrote in Millennial Media’s website, “As this data came in, the immediate takeaway we saw for advertisers in the SEA region is that they need to be thinking about mobile during important cultural events. Whether it is a retailer looking to sell clothes to families shopping for the New Year, or a food and beverage brand looking to drive purchases for celebrations the next day, consumers are actively using their phones and tablets, and mobile can be a powerful channel to deliver a brand message.”
Likewise, across the globe in the US, mobile usage shot up especially during festive seasons like Christmas and New Year.
Image Credit: Millennial Media