What do people do when waiting for their flights? Where in the past travellers would read a book or make conversation with fellow passengers, the advent of mobile technology has seen many of them buried in their phones and tablets, doing work, playing games, or simply browsing the web.
Using audience location technology, Big Data company AdNear has gathered data pertaining to Indian travellers, tracking mobile usage in India’s busiest airports. The data, as well as inferred insights, serve to highlight the impact analytics can have on advertisers looking to target distinct profiles of mobile users in specific locations.
Over three months spanning January 2014 to March 2014, the company tracked the profiles and mobile behaviour of over 650,000 India-based users, comprising professionals, the affluent, students and homemakers across six key airports in India – Mumbai, Delhi, Chennai, Bangalore, Kolkata and Hyderabad.
Among the insights gleaned are:
For more information, check out the full infographic below, and click on it for full view: