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Business  17, Apr 2014

Is it China’s turn to be struck with the Candy Crush Saga fever?

King and Tencent team up to launch the game in China. The localised version of the game will be available on Tencent’s Mobile QQ and Weixin Game Centers

Image credit: King

Despite the recent downturn social games company King had with its traded-down IPO, the Candy Crush Saga makers are still expanding its reach. Its next stop? China.

King announced on its official site that it’s partnering with Chinese online games platform Tencent to launch the game this summer. The localised version of the game will be available on Tencent’s Mobile QQ chat programme and Weixin Game Centers hub.

King CEO Riccardo Zacconi expressed joy with the partnership, “Tencent has the largest mobile social network in China and is a great partner to work with. I look forward to working together to make Candy Crush Saga as popular in China as in the rest of the world.” Tencent Senior Vice President Steven Ma shared the same sentiment, adding that the popular match-three puzzle game is one of the better games to spearhead mobile games and King’s presence in China.

Also Read: Is in-app purchase the best way for mobile games to profit?

Due to this, King’s stock saw a small lift in stocks, going up 3.44 per cent to US$18.03 at the time of writing this report. Guess China will be struck with Candy Crush fever like the rest of the world did a few years ago. Let’s hope that the devs don’t do anything rash and turn the game’s characters into oriental stereotypes.

Jonathan Toyad

Jonathan Toyad

If you want an elaborate answer on who would win in a fight between Ultraman and Godzilla, Jonathan Toyad is your man. A six-year veteran in the game journalism industry, he did words and videos for outlets such as GameSpot, GameAxis, IGN and Stuff.TV. Fears coyotes and scorched earths.

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