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Technology  20, Dec 2013

Japanese ad platform MicroAd brings ads to APAC


Japanese ad platform company, MicroAd, has launched Blade-APAC-Network enabling its clients to advertise to the Asia-Pacific region

Japanese advertising platform and network company MicroAd has launched Blade-APAC-Network, an ad network that allows advertisers to convey their advertisements to the Asia-Pacific region. Previously, MicroAd’s BLADE demand-side platform has allowed Japanese advertisers to centrally manage effect verification and transmission optimisation for multiple ad spaces. With the launch of the new network, advertisers can use their existing MicroAd Blade interface to serve ads in the Asia-Pacific region, freeing them from language and currency barriers.

The launch of the new network, allows MicroAd  to capitalise on the growing Asia-Pacific market. Kentaro Watanabe, CEO, MicroAd, notes, “Currently, global companies have been rapidly expanding in APAC region. We hope that Blade-APAC-Network (will be) able to cooperate with the expansion of the market in the future of APAC.”

Watanabe hopes that with the promotion of Ad Technology in APAC, together with MicroAd’s DSP service MicroAd Blade, the company will be able to achieve sales target of US$ 20 million by December 2014.

MicroAd Blade, in October 2012, expanded to offer the following languages –  Japanese, English and Chinese, as well as the following currencies – Japanese Yen, US Dollars and Chinese Yuan. The company was launched in June 2011.

MicroAd Blade claims to have more than 5,000 advertisers in Japan and 500 advertisers in APAC. It also has regional subsidiary companies in China, Indonesia, Singapore, Vietnam and India.

Read also: KDDI’s Mediba acquires ad tech startup ScaleOut

Terence Ng

Terence Ng

With a few failed and unrealized startups under his belt, Terence is no stranger to the startup landscape. He hopes to start something big. Someday. Meanwhile, he is content with bringing the latest startup and technology news to both professionals and lay readers alike.

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