BUSINESS JAPAN SINGAPORE

Japanese chat app LINE launches 'Singapore Special' stickers

LINE wants more engagement from Singaporean users with special stickers featuring colloquial terms such as ‘bojio’ and ‘diam’

By Elaine Huang

line

In a bid to win over more engagement in Singapore, Japan-based chat app LINE has launched a free set of stickers for users in the city-state. Named ‘Singapore Moon Special’, the stickers feature Moon, one of the four original mascots, with various colloquial terms.

The firm has been rather optimistic about Singapore, having set up its pop up store last month. It has also been organising giveaways through its mobile platform.

A spokesperson from LINE told e27 that the company intends to collaborate with local brands for future lucky draws, sticker packs and gift events.

Also Read: [Updated] Asians love their stickers! No wonder the region is seeing innovation

LINE's Singapore Moon Special

LINE’s Singapore Moon Special




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