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Business  15, Jul 2014

Lazada launches new app in Singapore with aim to enhance user experience

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With more than 60 per cent of Lazada’s Singapore traffic coming from mobile, the latest app is expected to drive further growth

E-commerce player Lazada has launched its new mobile app in Singapore today. It will be available on both Android and iOS platforms.

More than 60 per cent of Lazada’s Singapore traffic is from mobile devices – the largest share among the six markets it operates in – and the latest app is expected to drive further growth.

Martell Hardenberg, Managing Director, Lazada Singapore said, “We are delighted to launch the Lazada app in Singapore. Lazada apps have already been very successful in other markets across Southeast Asia and we expect to see this success replicated in Singapore. We are seeing rapid growth of m-commerce in Singapore, as Singaporeans increasingly shirk traditional brick and mortar retailers and look to more convenient and effortless ways to shop.”

Also Read: High on Lazada’s agenda: Developing marketplace and boosting mobile pay

The new app is designed to deliver an enhanced user experience to customers, offering fluid navigation of Lazada’s product range, different viewing modes to see products in detail, multiple sorting filters to arrange products by size, colour, brand and price and multiple language options, according to an official note.

Users can also receive push notifications on new items and flash sales. Customers can make payments via multiple options such as credit card, cash on delivery and via PayPal.

As part of the app launch, a week-long promotion is being held, during which user will be able to receive S$10 (US$8) off their purchases.

With mobile apps also in Malaysia, Indonesia, Vietnam, Philippines and Thailand, Lazada’s Android app has been downloaded 1.3 million times since June 2013, whilst the iOS app has been downloaded 700,000 times since it’s launch in January 2014.

Shiwen Yap

Shiwen Yap

Shiwen is passionate about exploring science, technology and entrepreneurship ideas and is an avid advocate of open source technologies and methodologies.

  • Bhavna Singh

    As almost people are using smartphones and also using social networking apps to get connected with each other and prefer to have apps for their other task like selling, buying etc also. So the idea of launching an app of Lazada is good. Now people can browse and buy products on clicks/touch from anywhere and anytime.

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