With 18 million users in Thailand, Japan-based chat messenger app, LINE, sees the Southeast Asian country as its second largest market. As seen in an infographic produced by Edge-Asia, spotted on ThumbsUp, the popular cross-platform service has over 20 branded stickers with official accounts, 8 branded stickers without official accounts, 43 artists, and four entertainment accounts in Thailand.
In terms of big companies moving into advertising with stickers, auto-giant Toyota, telecom service provider, TrueMove H and financial institute, AEON came up as top for the most number of stickers launched, as compared to competitors in respective industries.
True Corp, a Thai telecom conglomerate who started TrueMove H, has also been keen to move forward with reaching out to LINE users in the country. This time, the firm came up top, beating competitors AIS and DTAC in terms of the number of friends its official account has – a whopping 9.4 million.
According to a Social Bakers report for August 2013, TrueMove H and TrueMove 3G were listed within a chart of the top five socially devoted pages in Thailand. TrueMove H had a response time of 1,401 minutes (23.35 hours), a little slow when compared to Samsung Mobile Thailand who had a response time of 278 minutes (4.6 hours).
Recently, the Thai government also started giving importance to the application, in a bid to keep crime rates down. The Technology Crime Suppression Division has plans to “monitor” LINE users in Thailand and said that it wanted the Japan-based company to “be the first line of surveillance.”