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News  22, Mar 2013

March 2013 Founders Drinks saw Soldgers soldiering on

By

Soldgers

Founders Drinks was more than spectacular last night at Shuffle Bar with Angeline Tham and Tian Qiuyan from Soldgers, a penny auction site which has a presence in Singapore and Malaysia.

Also, rumor has it that these two ladies raised their first round of funding from XGS Venture Partners with the amount near a million Singaporean dollars.

Moderated by Jacky Yap, a senior writer with e27, the panel was lighthearted but full of pertinent points for anyone looking to go into e-commerce. Soldgers shared that the very first thing any founder can do is to go for networking sessions, get name cards and try your best to know as many people that can help you build a better startup. When they first started, they had to key in about 4,000 emails, and now, their database has about 400,000 emails.

Angeline also shared that startups have to be legally guarded so as to not shoot themselves in the foot with lawsuits. They first started out with legal help from friends. But as they now look to the Southeast Asian region with plans for expansion, they recognized that there are legal issues they need to first sort out with professionals.

Their product strategy is to put up items that they would use themselves with emphasis for those that have high demand. They were a penny auction site, and now are working with e-commerce. Was that part of the company’s original road map? Not really. Along the way, Soldgers realized that e-commerce was the way to go, seeing how there is a lot of demand for it from consumers.

Read also: High-end e-commerce platform Inverted Edge launches, a showcase platform for rising star designers

We also had the honor getting Pixaroll on board with us for yesterday’s session with a special gift for every attendee. They all went home with three free prints. But what is Pixaroll? Basically, download the eponymous app on your iOS or Android device, upload the photographs you want printed and mailed to your home, and wait for the quick delivery. And they ship everywhere – Japan, Hong Kong, Thailand, Malaysia, the Philippines, Indonesia, Australia, New Zealand, Singapore and the United States.

We also started our very first Instagram photo contest with Pixaroll, which saw lucky winner @sachinunn walk home with a S$50 cash prize. For all our Instagram users, we go by the very unique hashtag: #e27fd. Do follow us on Instagram for exclusive photographic updates of backstage reportage of the tech scene.

And how can we forget the photos?

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Elaine Huang

Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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