Meet Indonesia’s Threadless – Gantibaju

GantibajuAsian clones of Western services are not new. Ask China. There’s the Facebook clone, Twitter clone, YouTube clone and tons of Groupon clones – and yet as Scott Rafer, CEO of Lookery said during his keynote at unConference’09 – the idea doesn’t matter, it’s the execution!

We recently stumbled across GantibajuThreadless with a large dose of Indonesian flavor and I got to speak to the co-founder of this portal, Aria Rajasa. Gantibaju was founded by Aria Rajasa (who runs a design firm called Rajasa), Anang Pradipta, owner of gamexeon.com (second biggest online gaming community in Indonesia) and Setyagus Sucipto (owner of iCreativelabs – a web development agency).

How it started?

As a proud Indonesian, Aria felt that there was lack of indigenous brands that the Indonesians are proud of wearing. Most of the Indonesian youth prefer wearing international brands such Esprit, Zara and Guess – and are ashamed to wear local brands, which results in many local brands christening themselves as overseas brands. This situation did not go down too well with Aria and he felt a need to address them. He says, “I don’t think that it’s wrong, but I believe I can make something different and beyond that.”

That combined with the fact that, international sites such as Threadless and Designbyhumans have many Indonesian designers competing and winning and yet receive no accolades or recognition at their home turf spurned Aria and his friends to start up.

Building Community

Gantibaju currently has 6000 registered members, out of which 1/6th of which are designers. They receive about 600 designs per month and they receive about 150-200 sales order per month which I would say is a moderate start for a portal set up in August 2009. Asked about how he got a thousand designers on board, Aria mentions “Mostly through social networking and personal contacts. We also advertise on Facebook, increase the prize money periodically and try to get reviewed everywhere by talking to everyone and literally be at every event!  At one time we actually personally messaged each Indonesian designers at devianart community to make them submit their designs,” and wistfully adds, “Fun times!”

Gantibaju

Challenges

Setting up a premium clothing online portal was not easy. Their two biggest challenges were accepting payments and culture. Currently, there are no major payment gateways in Indonesia, which limits the trust of their customers. But, they let their customers have a full refund if the tees don’t fit or exchange with a new one. On the culture issue, Aria mentions, “The other problem is culture, our youngsters are not proud of wearing local content because of the prejudice that local content is usually bad and ugly. We’re here to change that and it takes a lot of effort to change that paradigm.”

Funding

They were funded four months ago, but choose not to reveal the investor or the investment amount. But Aria says that it’s good enough to sustain the company for two more years. In addition to sales revenues, they have come up with sponsored competitions and reseller programs. They’re also opening up an offline store in Indonesia at fX Sudirman and plan to leverage on that for increasing sales.

Aria has plans to expand Gantibaju to Singapore, Malaysia and Australia due to the high concentration of Indonesians in these countries. His passion for the country and why he started Gantibaju is apparent when he says,  “I LOVE Indonesia, the people, the cultural heritage. I believe that there’s a lot that we can put on our designs from Indonesia. I’m proud of being an Indonesian and I want all Indonesian to be able to express that as open and as easily as I would.”

Tags ,

Related posts

  • http://twitter.com/E27sg E27sg

    Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn
    This comment was originally posted on Twitter

  • http://twitter.com/E27sg E27sg

    Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn

    This comment was originally posted on Twitter

  • http://twitter.com/sruthykumar sruthykumar

    Meet Indonesia’s @threadless – Gantibaju http://bit.ly/bmkjCn (via @E27sg) tees look nice, would be nicer if website text was in English
    This comment was originally posted on Twitter

  • http://twitter.com/sruthykumar sruthykumar

    Meet Indonesia’s @threadless – Gantibaju http://bit.ly/bmkjCn (via @E27sg) tees look nice, would be nicer if website text was in English

    This comment was originally posted on Twitter

  • http://twitter.com/amirk amirk

    RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn
    This comment was originally posted on Twitter

  • http://twitter.com/amirk amirk

    RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn

    This comment was originally posted on Twitter

  • http://twitter.com/youngupstarts youngupstarts

    RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn
    This comment was originally posted on Twitter

  • http://twitter.com/youngupstarts youngupstarts

    RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn

    This comment was originally posted on Twitter

  • http://twitter.com/danielgoh danielgoh

    RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn
    This comment was originally posted on Twitter

  • http://twitter.com/danielgoh danielgoh

    RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn

    This comment was originally posted on Twitter

  • http://twitter.com/AldrinaT AldrinaT

    Interesting… RT @danielgoh @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn
    This comment was originally posted on Twitter

  • http://twitter.com/AldrinaT AldrinaT

    Interesting… RT @danielgoh @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn

    This comment was originally posted on Twitter

  • http://twitter.com/sutralite sutralite

    interesting Tshirts rule! :) RT @E27sg
    Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn #startup #asia
    This comment was originally posted on Twitter

  • http://twitter.com/sutralite sutralite

    interesting Tshirts rule! :) RT @E27sg
    Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn #startup #asia

    This comment was originally posted on Twitter

  • http://twitter.com/sirio sirio

    RT @youngupstarts: RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn cc: @gantibaju
    This comment was originally posted on Twitter

  • http://twitter.com/sirio sirio

    RT @youngupstarts: RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn cc: @gantibaju

    This comment was originally posted on Twitter

  • http://twitter.com/hexacreative hexacreative

    RT @sirio: RT @youngupstarts: RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn cc: @gantibaju
    This comment was originally posted on Twitter

  • http://twitter.com/hexacreative hexacreative

    RT @sirio: RT @youngupstarts: RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn cc: @gantibaju

    This comment was originally posted on Twitter

  • http://twitter.com/amirk amirk
  • http://twitter.com/amirk amirk
  • http://twitter.com/sirio sirio

    RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn cc: @gantibajudotcom
    This comment was originally posted on Twitter

  • http://twitter.com/sirio sirio

    RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn cc: @gantibajudotcom

    This comment was originally posted on Twitter

  • http://twitter.com/bima_st bima_st

    Wow, ulasan tentang @gantibajudotcom merambah ranah tetangga.. :D http://bit.ly/d7EgSk
    This comment was originally posted on Twitter

  • http://twitter.com/bima_st bima_st

    Wow, ulasan tentang @gantibajudotcom merambah ranah tetangga.. :D http://bit.ly/d7EgSk

    This comment was originally posted on Twitter

  • http://twitter.com/rajasa rajasa

    RT @bima_st: Wow, ulasan tentang @gantibajudotcom merambah ranah tetangga.. :D http://bit.ly/d7EgSk
    This comment was originally posted on Twitter

  • http://twitter.com/rajasa rajasa

    RT @bima_st: Wow, ulasan tentang @gantibajudotcom merambah ranah tetangga.. :D http://bit.ly/d7EgSk

    This comment was originally posted on Twitter

  • http://twitter.com/chandramarsono chandramarsono

    RT @rajasa: Wow, ulasan tentang @gantibajudotcom merambah ranah tetangga.. :D http://bit.ly/d7EgSk
    This comment was originally posted on Twitter

  • http://twitter.com/gantibajudotcom gantibajudotcom

    Yeay! we’re going international!:D» RT @bima_st: Wow,ulasan ttg @gantibajudotcom merambah ranah tetangga.. :D http://bit.ly/d7EgSk
    This comment was originally posted on Twitter

  • http://twitter.com/gantibajudotcom gantibajudotcom

    Yeay! we’re going international!:D» RT @bima_st: Wow,ulasan ttg @gantibajudotcom merambah ranah tetangga.. :D http://bit.ly/d7EgSk

    This comment was originally posted on Twitter

  • http://twitter.com/chandramarsono chandramarsono

    RT @rajasa: Wow, ulasan tentang @gantibajudotcom merambah ranah tetangga.. :D http://bit.ly/d7EgSk

    This comment was originally posted on Twitter

  • http://twitter.com/dhea_dome dhea_dome

    RT @gantibajudotcom: Yeay! we’re going international!:D» RT @bima_st: Wow,ulasan ttg @gantibajudotcom merambah ranah tetangga.. :D http://bit.ly/d7EgSk
    This comment was originally posted on Twitter

  • http://twitter.com/dhea_dome dhea_dome

    RT @gantibajudotcom: Yeay! we’re going international!:D» RT @bima_st: Wow,ulasan ttg @gantibajudotcom merambah ranah tetangga.. :D http://bit.ly/d7EgSk

    This comment was originally posted on Twitter

  • http://twitter.com/rajasa rajasa

    Cool! @gantibajudotcom on singapore media :) http://bit.ly/arGvRN
    This comment was originally posted on Twitter

  • http://twitter.com/rajasa rajasa

    Cool! @gantibajudotcom on singapore media :) http://bit.ly/arGvRN

    This comment was originally posted on Twitter

  • http://twitter.com/gantibajudotcom gantibajudotcom

    *Paging @rajasa @unwinged @agoes82! RT @sirio: RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn cc: @gantibajudotcom
    This comment was originally posted on Twitter

  • http://twitter.com/gantibajudotcom gantibajudotcom

    *Paging @rajasa @unwinged @agoes82! RT @sirio: RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn cc: @gantibajudotcom

    This comment was originally posted on Twitter

  • http://twitter.com/k_amelina k_amelina

    Yeay! Go international! :)~RT @rajasa: Cool! @gantibajudotcom on singapore media :) http://bit.ly/arGvRN
    This comment was originally posted on Twitter

  • http://twitter.com/k_amelina k_amelina

    Yeay! Go international! :)~RT @rajasa: Cool! @gantibajudotcom on singapore media :) http://bit.ly/arGvRN

    This comment was originally posted on Twitter

  • http://twitter.com/unwinged unwinged

    RT @gantibajudotcom: *Paging @rajasa @unwinged @agoes82! RT @sirio: RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn cc: @gantibajudotcom
    This comment was originally posted on Twitter

  • http://twitter.com/unwinged unwinged

    RT @gantibajudotcom: *Paging @rajasa @unwinged @agoes82! RT @sirio: RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn cc: @gantibajudotcom

    This comment was originally posted on Twitter

  • http://twitter.com/unwinged unwinged

    Bangga ! RT @e27sg Meet Indonesia’s Threadless – Gantibaju » e27 http://bit.ly/c3PzXq
    This comment was originally posted on Twitter

  • http://twitter.com/unwinged unwinged

    Bangga ! RT @e27sg Meet Indonesia’s Threadless – Gantibaju » e27 http://bit.ly/c3PzXq

    This comment was originally posted on Twitter

  • http://twitter.com/anakcerdas anakcerdas

    RT @unwinged: Bangga ! RT @e27sg Meet Indonesia’s Threadless – Gantibaju » e27 http://bit.ly/c3PzXq
    This comment was originally posted on Twitter

  • http://twitter.com/agoes82 agoes82

    RT @gantibajudotcom: *Paging @rajasa @unwinged @agoes82! RT @sirio: RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn
    This comment was originally posted on Twitter

  • http://twitter.com/agoes82 agoes82

    RT @gantibajudotcom: *Paging @rajasa @unwinged @agoes82! RT @sirio: RT @E27sg: Meet Indonesia’s Threadless – Gantibaju http://bit.ly/bmkjCn

    This comment was originally posted on Twitter

  • http://twitter.com/anakcerdas anakcerdas

    RT @unwinged: Bangga ! RT @e27sg Meet Indonesia’s Threadless – Gantibaju » e27 http://bit.ly/c3PzXq

    This comment was originally posted on Twitter

  • http://twitter.com/SaGad SaGad

    RT @rajasa: Cool! @gantibajudotcom on singapore media :) http://bit.ly/arGvRN
    This comment was originally posted on Twitter

  • http://twitter.com/SaGad SaGad

    RT @rajasa: Cool! @gantibajudotcom on singapore media :) http://bit.ly/arGvRN

    This comment was originally posted on Twitter

  • http://twitter.com/Fezzl Fezzl

    RT @e27sg Meet Indonesia’s Threadless – Gantibaju » e27 http://bit.ly/c3PzXq
    This comment was originally posted on Twitter

  • http://twitter.com/Fezzl Fezzl

    RT @e27sg Meet Indonesia’s Threadless – Gantibaju » e27 http://bit.ly/c3PzXq

    This comment was originally posted on Twitter

  • http://twitter.com/nicnocquee nicnocquee

    Lots of online attention to Indonesia lately.. Meet Indonesia’s Threadless – Gantibaju http://bit.ly/aGGr18
    This comment was originally posted on Twitter

  • http://twitter.com/nicnocquee nicnocquee

    Lots of online attention to Indonesia lately.. Meet Indonesia’s Threadless – Gantibaju http://bit.ly/aGGr18

    This comment was originally posted on Twitter

  • Pingback: GantiBaju.com - Ekspresi Bangga Indonesia | HadiGunawan.net

  • Pingback: Gantibaju on more media : Aria Rajasa Masna

  • http://twitter.com/jchowjs jchowjs

    meet indonesia’s version of threadless – GantiBaju (replace clothes?) http://bit.ly/ayh1SU
    This comment was originally posted on Twitter

  • http://twitter.com/jchowjs jchowjs

    meet indonesia’s version of threadless – GantiBaju (replace clothes?) http://bit.ly/ayh1SU

    This comment was originally posted on Twitter

  • Julian

    Tees look really great! Sadly no Delivery to Singapore?

  • Julian

    Tees look really great! Sadly no Delivery to Singapore?

  • Pingback: From Accelerate 2010 In Singapore: List Of “Asia’s Top 50 Apps” | BJD Productions Blog

  • Pingback: From Accelerate 2010 In Singapore: List Of “Asia’s Top 50 Apps” | Cell phone radiation information by Waveban

  • Pingback: From Accelerate 2010 In Singapore: List Of “Asia’s Top 50 Apps” | Startup Websites

  • Pingback: From Accelerate 2010 In Singapore: List Of “Asia’s Top 50 Apps” | Reviews Manual

  • http://www.facebook.com/fauzy.ozex Fauzy Anag UmbeLend

    good job bro ….
    go a head :-P

Top