Meet LoveGrid, a new social network developed to cheer you up


Four brands have come together to launch LoveGrid. The network aims to hit one million ‘love’ sent. How can one send love? Find out


Four products — Brand’s InnerShine, couple app Between, music streaming service Deezer and period supplies delivery service PSLove — have launched, a new social network for encouraging messages and pick-me-ups.

What’s wrong with the existing social networks like Facebook and Twitter? An official statement noted, “Social network services have created a hyper-connected world, yet people remain more disconnected than ever.”

By allowing visitors to see how their friends and family members are feeling with an “emotion measuring platform”, acts as a way for people to be loving towards one another. For example, users can cheer up friends who are feeling down with an upbeat song, an encouraging message or even a virtual gift.

Also Read: Dating app Kehmistry launches on Google Play on Valentine’s Day

The campaign aims to reach a million ‘love’ sent. ‘Love’ can come in the form of a message, specially designed badge or even a song chosen from Deezer. “It is wonderful how music has the power to evoke positive emotions and feelings during stressful times, and as a result, (it) enhances one’s well-being and health,” said Steven Frank, Business Development Manager, Asia Pacific, Deezer.

Featured Image Credit: Agnes Kantaruk / Shutterstock

Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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  • Rex Stock

    Nice piece, Elaine. I am curious to see how effective this app is at engaging people. Any of you ‘mood’ experts I would love to hear your thoughts too. I think sharing moods is an appealing activity for a large group of people and for various reasons. You?

  • Elaine Huang

    Seeing how Facebook has allowed sharing of moods as well (feeling ‘annoyed’, ‘happy’, ‘loved’ etc) and how anecdotally, quite a number of people in my friends list have been using it quite freely, it must be appealing. Having a social network just for this purpose is useful, but I’m also curious to know whether it’s just novelty – or whether it will be able to retain users.

  • Rex Stock

    I’m hoping the latter, Elaine–that it is much more than novelty. I was talking about this the other day with a couple of psychologists and they say it doesn’t matter how behavior is modified, just that it occurs. That’s actually good news, I think. For once it’s okay to cheat the system–the ends do justify the means when it comes to our mental well-being. Then again, we shouldn’t be surprised–we’ve been checking each other out since the beginning of time and ‘mood’ is a metric that seems fairly universal. Thanks for the reply!