MicroAd expands business, establishes subsidiary in the Philippines

MicroAd brings its demand-side ad platform to the Philippines with this development; aims for more than 200 advertisers by December 2014

By Terence Ng


Following the launch of its Blade-APAC-Network, an ad network that caters to Asia-Pacific audiences, online ad platform company MicroAd has expanded to the Philippines with the setting up of a subsidiary, MicroAdSEA Philippines.

MicroAd’s product, MicroAd Blade, is a  demand-side platform for online advertising that enables clients to optimise the algorithm of advertising. Since October 2012, MicroAd Blade has been available in Japanese, English and Chinese, and also supports the major currencies in use in the Asia-Pacific region, such as Japanese Yen, US Dollar and Chinese Yuan.

To date, MicroAd’s Blade platform has grown to more than 5000 advertisers in Japan and 500 advertisers in other parts of the Asia-Pacific region, helped by MicroAd’s local presence via regional subsidiaries.

Currently, MicroAd’s subsidiaries in Asia-Pacific countries include Indonesia, Singapore, Vietnam and India. Expansion into the Philippines, then, presents a logical step for MicroAd.

“MicroAdSEA Philippines will strive for significant expansion of our MicroAd Blade service in the Philippines, and we aim for more than 200 advertisers by December 2014,” said Kentaro Watanabe, CEO of MicroAd Singapore.

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