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News  5, Dec 2012

Missing that marketing star your startup needs? Red Dot Ventures may have the answer

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Marketing starRed Dot Ventures is looking for startups to accept candidates from the NICF technopreneurship program in the bid to provide better sales and marketing talent to the startup community in Singapore.

The NICF-Diploma in Infocomm Sales and Marketing is being offered by Lithan Hall Academy, the sister company of Red Dot Ventures, in a bid to provide the local startup ecosystem with the necessary sales and marketing talent. The 12 months part-time course will see the programme candidates being attached to real startups to learn what it is to drive marketing, sales, business development and product management roles within a high-tech startup.

In the lead up to the program, Red Dot Ventures will be running a recruitment drive tomorrow, 6 December, at Blk71 to bring on board startups who are interested to be part of the NICF technopreneurship program. These startups will have the program candidates under the “Placement and Training (PnT)” stream placed with them for a year. The programme objectives are to teach candidates how to:

  • apply venture creation processes to develop new businesses
  • generate an innovative business model and develop growth strategies through product differentiation
  • create go-to-market strategies for infocomm products using social media marketing
  • establish sales channels and internationalization strategies
  • formulate customer relationship management strategies and demonstrate entrepreneurial leadership
  • analyse financial reports and make informed decisions
wda nicf diploma programme outline

The program begins in February, 2013. Startups who are interested to be involved in the program should look out for the Red Dot Ventures’ representatives that will be handing out the program collaterals at Blk71 on 6 December, 2012.

Image credits: SmallFuel

Joash Wee

Joash Wee

Joash is passionate about tech startups and building the technopreneur community. While completing his undergraduate business degree, he decided to take a programming class just for kicks. Fortunately for him, he managed to scrap a pass and it now helps him get by with the geek talk. When he is not discussing about startups or the latest technologies, you can find him reading off his Kindle or taking photos with silver halide salts, old school.

  • http://www.facebook.com/yixue Chong Yixue

    There’s a little bit of hyperbole don’t you think with the word “star” being bandied around – 12 month part time course and the intern candidate is a “star”?

  • http://twitter.com/joashweecikai Joash Wee

    The idea is that if you are having problem finding a “star”, someone who is good at what he/she does and understand what your company needs, maybe it’s time to build that talent from within. That’s what we sometimes do in e27, where we have interns join us and grow to fill important roles in the company.

  • Pingback: Missing that marketing star your startup needs? Red Dot Ventures may have the answer | OMG-Gurubootcamp!! Singapore

  • http://www.facebook.com/jlowrawks Julian Low Junliang

    Chong Yixue Haha. Yes, I actually have to agree with you. But in Joash & RDV’s defence, “stars” ain’t made overnight. A star is someone you groom over time and this course is but one of many ways you can use to recruit them.

    We see that there is a gap in hiring for startups cos frankly most fresh grads flock to government agencies and banks. It is definitely still too early to tell but we hope that this course would help to bring more attention to fresh grads on choosing startups as a career choice. We feel that this is very important to ensure the longevity of our startup ecosystem which is why we are doing this.

  • http://www.facebook.com/jlowrawks Julian Low Junliang

    One more thing to add, the seminar will be held at Plugin Seminar room tomorrow (6th Dec) from 4-6pm.

  • http://twitter.com/erickohsg Eric Koh Chuan Koon

    Red Dot Ventures but image shows a Blue Rectangle.

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  • Pingback: 30+ startups participate in Red Dot Ventures & Lithan Hall technopreneurship program

  • Pingback: Over 30 startups join Lithan Hall's technopreneurship program - e27

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